Justita Musrat | Manager, Cluster and Regional Performance Analysis and Monitoring
Robi Axiata

Justita Musrat is Manager, Market Strategy and Planning at Robi Axiata, where she supports strategic planning and performance governance for the commercial division. Her work includes translating market intelligence into business targets, OPEX plans and execution priorities.

She has more than five years of experience spanning telecommunications and FMCG marketing, with a focus on market strategy, brand management, consumer insights and data-driven planning. Since joining Robi Axiata through its Emerging Leader graduate programme in 2023, she has progressed through marketing and brand leadership roles before moving into market strategy and planning.

Prior to her current role, Justita was Brand Manager for airtel, with responsibility across data, voice and customer lifecycle management portfolios, as well as brand thematic and equity initiatives. Earlier in her career, she worked in brand strategy and planning at LIE TO EYE and FCB Bitopi, supporting brands across consumer goods, skincare and retail.

Justita holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration, University of Dhaka, and is pursuing a Master of Science in Early Childhood Development at BRAC University. Her expertise spans market strategy, performance planning, market segmentation, brand management and data analysis.