Azura Abu Bakar | Head of Product Marketing, Time Wholesale
TIME dotCom Berhad

Azura Abu Bakar is Head of Product Marketing for TIME Wholesale at TIME dotCom Berhad, where she leads the go-to-market (GTM) strategy and the growth of connectivity solutions for carriers, service providers, and partners.

With over 15 years of telecommunications experience, Azura brings expertise in wholesale business, international carrier services, commercial strategy, and sales leadership. She rejoined TIME in 2025 after six years at Maxis, where she held leadership roles including Head of Sales (Wholesale Segment) and Head of Bid Management. At Maxis, she led domestic and international sales, OTT and MVNO partnerships, and bid strategy and execution, while also steering a core workstream for digital transformation.

Earlier in her career, Azura spent nine years at TIME managing New Business Sales, where she focused on identifying and capturing new growth opportunities to expand the carrier portfolio. Today, she uses her background across sales and product marketing to deliver a commercial, customer-centric approach, building solutions that strengthen the regional telecom ecosystem.