Veronica Hull is an enterprise transformation consultant and fractional executive with over 20 years of experience driving strategy, operating model design, and digital change across British Airways, Virgin Atlantic, and Vueling. As Principal at The 30 Percent Group, she specialises in moderation, next gen retail, operational delivery, and commercial alignment across the aviation and travel technology sectors. Veronica is also the creator of the Clarity Framework™, a diagnostic methodology designed to evaluate transformation health, decision rights, and executive sponsorship