Patrick Biggerstaff | Senior Director of Digital Solutions Products
Panasonic Avionics Corporation

Patrick Biggerstaff serves as the Senior Director of Digital Product and Services for Panasonic Avionics. In this role, he leads the company's efforts to innovate, design and deliver innovative digital applications and services to leading airlines around the world. Patrick brings 23 years of experience in the travel industry, with a focus on digital marketing, management and product development. He spent 16 years at Singapore Airlines in various senior roles, including General Manager in France, General Manager - Marketing & Corporate Sales in Melbourne, and Head of Digital Experience in Singapore.  During his tenure in Singapore, Patrick played a pivotal role in spearheading the development of an award-winning companion app integration for In-Flight Entertainment (IFE) in collaboration with Panasonic. His journey with Singapore Airlines began in Los Angeles, where he oversaw digital marketing, loyalty marketing, and e-commerce. Before joining Singapore Airlines, Patrick worked as a Product Manager at a digital marketing agency, collaborating with clients such as Bosch and Thermidor and SQ, among others.  Prior to that, he gained six years of experience in a tour operator company, focusing on sales, marketing, and finance, with a specialization in France and Tahiti vacation packages.