Justyna Valente | Head of Marketing & Branding
Tap Air Portugal

WAF Day 1 @ 10:00

Panel: The smart marketing strategy, how is technology super-charging insights, targeting and data driven strategy?

• How are new tech tools enabling new marketing insights & capabilities?
• Using AI and Data Science to augment analytics, drive personalisation and identify marketing value
• Sharing examples & learnings of using data driven insights to inform marketing strategy

Justyna Valente, Head of Marketing & Branding, Tap Air Portugal

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Justyna Valente / Panel: The smart marketing strategy, how is technology super-charging insights, targeting and data driven strategy?

Justyna Valente, Head of Marketing & Branding,
Tap Air Portugal

Justyna Valente is Head of Marketing & Branding at TAP Air Portugal. Originally from Poland and living in Portugal for over 20 years, she has built her career across media, marketing and branding. At TAP, she leads brand and marketing strategy, focusing on international growth, brand...

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Julia Fedor, Director, Brand Marketing Operations, United Airlines

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Julia Fedor / Panel: The smart marketing strategy, how is technology super-charging insights, targeting and data driven strategy?

Julia Fedor, Director, Brand Marketing Operations,
United Airlines

Julia Fedor is the head of brand marketing operations at United Airlines, where she and her team support the execution and measurement of brand-building campaigns and have helped transform how the airline advertises and shows up in culture. United's Super Bowl campaign received an Effie Award – ...

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Sabina Jasinska, Chief Marketing Officer, LILT

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Sabina Jasinska / Panel: The smart marketing strategy, how is technology super-charging insights, targeting and data driven strategy?

Sabina Jasinska, Chief Marketing Officer,
LILT

Sabina Jasinska is Chief Marketing Officer at LILT, based in London, where she leads marketing as a commercial growth engine within complex, global and regulated environments. With almost 20 years of experience, she has driven transformation and scaled Fortune 500 and listed technology groups, SaaS ...

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Moderator: Mike Arnot, Principal, Juliett Alpha

Session led by: LILT