Jay Wardle | President & GM
Sojern Corporate

Jay Wardle is President & General Manager of Sojern Corporate, where he leads the company’s work with enterprise travel brands to deliver data-driven marketing, traveller engagement and commercial growth. With deep experience at the intersection of travel, technology and digital media, Jay focuses on helping organisations better understand traveller intent and connect with audiences throughout the customer journey.

At Sojern, he works closely with airlines, hospitality brands, destinations and travel partners as they navigate changing consumer expectations, evolving distribution models and the increasing importance of measurable, privacy-conscious marketing. His perspective combines commercial strategy with a practical understanding of how technology and first-party data can support more relevant customer experiences.

At World Aviation Festival 2026, Jay will bring insights into the opportunities for aviation businesses to build stronger traveller relationships, unlock new revenue models and use innovation to create more connected, sustainable and customer-centric travel ecosystems.