Paula Sadler | Chief Marketing Officer
VetXtend

Paula is a senior marketing and management professional with over 25 years’ experience working across animal health, optical, sport, entertainment, retail, and a large full-service marketing agency. Paula was an original member of the National Veterinary Care management team leading the marketing function and working closely with VetXtend's CEO Tomas Steenackers on the Management Services group. Paula has a strong background in business and marketing strategies (B2C and B2B), customer relationship marketing, and digitally-led and integrated marketing communications working across multiple brands concurrently.

Appearances:

Day 1 @ 14:30

Turn first visits into lasting client relationships: Meeting the expectations of the 2026 pet parent

Where have your lapsed clients gone? How often are you communicating with your client base – and is it making an impact? Is your practice keeping pace with what today’s pet parents expect?

Join Paula Sadler to discover how veterinary practices across Australia and New Zealand are creating connected client experiences – from the first booking through every stage of a pet’s life.

Through real case studies and standout results, Paula will share practical ways to strengthen loyalty, improve pet parent compliance, and drive sustainable practice growth.

Paula Sadler, Chief Marketing Officer, VetXtend

last published: 09/Sep/26 06:16 GMT

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