Riyadh, 17 - 19 November 2025
Schedule
Create your personal agenda –check the favourite icon
Nov 1711:00
Conference pass
Future of payment - Empowering the Future of Retail: People, Purpose & Technology
STAGE 4: START UP STORIES
Reserved for Satocci
STAGE 4: START UP STORIES
Nov 1711:15
Conference pass
The Rise of Virtual Employees - AI and Data Shaping the Future of Work
STAGE 4: START UP STORIES
Reserved for C-Tream
STAGE 4: START UP STORIES
Nov 1711:30
Conference pass
OPENING ADDRESS
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1711:30
Conference pass
The Power of Smart Systems in a Connected Supply Chain
STAGE 4: START UP STORIES
Reserved for Zip24
STAGE 4: START UP STORIES
Nov 1711:45
Conference pass
Inside Abwab.ai: The Credit Engine Driving the Future of SME Finance
STAGE 4: START UP STORIES
Reserved for Abwab.ai
STAGE 4: START UP STORIES
Nov 1711:50
Conference pass
KEYNOTE FIRESIDE CHAT The unstoppable impact of AI: reinventing the payment wheel in Saudi with smart technology
STAGE 1: KEYNOTE STAGE
Rasha Abu AlSaud, Chief Technology Officer, Saudi National Bank (SNB)
STAGE 1: KEYNOTE STAGE
Nov 1711:50
Conference pass
KEYNOTE PANEL Staying at the forefront of digital commerce success: the Kingdom’s commitment to serving dynamic and innovative shopping experiences through visionary leadership and groundbreaking tech
STAGE 3: DIGITAL COMMERCE ARENA
Marwan Tayara, Chief Ecommerce Officer, SACO - Saudi Co. Hardware
Elie Aramouni, Chief Transformation Officer, Cenomi Retial
Walid Abdulrazzag BinDawood, Chief Commercial Officer, BinDawood Holding Company
Vivek Rajukumar, CEO, 6thstreet.com
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1712:00
Conference pass
Money 3.0
STAGE 4: START UP STORIES
Reserved for Bos Technology
STAGE 4: START UP STORIES
Nov 1712:15
Conference pass
Transforming ECommerce with Agentic AI Chatbot : Choosing to Closing
STAGE 4: START UP STORIES
Reserved for QuintPros Solutions FZC
STAGE 4: START UP STORIES
Nov 1712:20
Conference pass
KEYNOTE PRESENTATION The quantum leap: elevating resilience beyond risk management through AI innovation
STAGE 1: KEYNOTE STAGE
Rasha Abu AlSaud, Chief Technology Officer, Saudi National Bank (SNB)
STAGE 1: KEYNOTE STAGE
Nov 1712:30
Conference pass
KEYNOTE INTERVIEW The architect of digital retail: leading with strategy, innovation and excellence to empower growth
STAGE 3: DIGITAL COMMERCE ARENA
Shaik Maqbool, Chief Technology Officer, Aljazera Markets Company
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1712:30
Conference pass
AI Interactive Experiences: The Future of Customer Engagement
STAGE 4: START UP STORIES
Reserved for DOO
STAGE 4: START UP STORIES
Nov 1712:40
Conference pass
SPECIAL ADDRESS The Arab Digital Economy Index: a tool for building a competitive, knowledge-based Arab economy
STAGE 1: KEYNOTE STAGE
Hani Hossni Esmail Zurub Zurub, Member of the General Assembly, Arab Federation for Digital Economy
STAGE 1: KEYNOTE STAGE
Nov 1712:45
Conference pass
Empowering Saudi SMEs through Digital Transformation and Smart Accounting Solutions
STAGE 4: START UP STORIES
Reserved for FAAINEX
STAGE 4: START UP STORIES
Nov 1712:50
Conference pass
KEYNOTE PRESENTATION Inspire, Wire, Aspire - The Coke Way
STAGE 3: DIGITAL COMMERCE ARENA
Ghofran Dhaini, General Manager, The Coca-Cola Company
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1713:00
Conference pass
Maximizing eCommerce Conversion with AI Site Search & Discovery
STAGE 4: START UP STORIES
Reserved for Wizzy.ai
STAGE 4: START UP STORIES
Nov 1713:10
Conference pass
PRESENTATION AI across different industries
STAGE 3: DIGITAL COMMERCE ARENA
Abdullah Aljarbou, Product Management Senior Analyst, channels by stc
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1713:15
Conference pass
E-commerce in real estate
STAGE 4: START UP STORIES
Reserved for BROOCH
STAGE 4: START UP STORIES
Nov 1713:30
Conference pass
PANEL The race to real-time: striking the perfect balance between payments innovation, regulation and market growth
STAGE 1: KEYNOTE STAGE
Semih Ozkan, Head of Corporate Payments (MENA), JPMorgan
Kevin West, Bank Partnerships Lead, Wise Platform Lead Middle East, Wise
Mehdi El Akari, Agency Regional Director, HPS
STAGE 1: KEYNOTE STAGE
Nov 1713:30
Conference pass
PANEL Open data as a catalyst: the impact for digital payments, transaction transparency and AI in fintech
STAGE 2: PAYMENTS THEATRE
Omar Hamada, Vice President of Sales, Lean Technologies
Moderator: Manuel Cigala, Senior Manager, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1713:30
Conference pass
PANEL Unleashing the bold power of digital commerce in the Kingdom: driving the industry with digitalisation and technological advancements
STAGE 3: DIGITAL COMMERCE ARENA
Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Jai Vohra, Chief Operating Officer, The Luxury Closet Inc.
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Tayfun Topkoç, EVP, Global Growth, Akinon Internet Yatirim ve Proje Gelistirme A.S.
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1713:30
Conference pass
Case Studies : PolarisMAX eCommerce Platform in Retail Business in KSA
STAGE 4: START UP STORIES
Reserved for NamaaIT
STAGE 4: START UP STORIES
Nov 1713:45
Conference pass
Smart warehousing & the future of on-demand logistics in Saudi Arabia
STAGE 4: START UP STORIES
Reserved for UNITS
STAGE 4: START UP STORIES
Nov 1714:00
Conference pass
Turning compliance chaos intro control with AI powered GRC
STAGE 4: START UP STORIES
Reserved forSahl - GRC with AI
STAGE 4: START UP STORIES
Nov 1714:10
Conference pass
INTERVIEW Launching a digital bank: strategy and experience driving instant payment adoption
STAGE 1: KEYNOTE STAGE
Muhammad Hamayun Sajjad, Chief Executive Officer, Mashreq Bank Pakistan Limited
STAGE 1: KEYNOTE STAGE
Nov 1714:10
Conference pass
PRESENTATION The future of business messaging with META: accelerating your interaction with business messaging and a collaborative ecosystem
STAGE 3: DIGITAL COMMERCE ARENA
Muhannad Hasan, Head of Business Messaging Partnerships MEA, Meta
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1714:15
Conference pass
Unlocking Saudi Arabia’s e-Commerce opportunity: how eComchain empowers AI-based B2B2C growth
STAGE 4: START UP STORIES
Reserved for EComChain
STAGE 4: START UP STORIES
Nov 1714:20
Conference pass
PRESENTATION Turning data into decisions: practical applications of AI in financial services
STAGE 2: PAYMENTS THEATRE
STAGE 2: PAYMENTS THEATRE
Nov 1714:30
Conference pass
INTERVIEW From constraint to catalyst: reimagining compliance in the crypto era
STAGE 1: KEYNOTE STAGE
Zeeshan Uppal, Chief Operations Officer & Compliance Director, Relm
Moderator: Mușata Matei, Fintech Consultant and Partnerships Lead, Women in AI
STAGE 1: KEYNOTE STAGE
Nov 1714:30
Conference pass
INTERVIEW The modern tech foundation: people, architecture and AI at scale
STAGE 3: DIGITAL COMMERCE ARENA
Adnan Anayat, Chief Technology Officer, HungerStation
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1714:40
Conference pass
INTERVIEW Breaking barriers with APIs: open banking driving global transactions
STAGE 2: PAYMENTS THEATRE
Sameh Khairy, Head of Cash Management & Digital, Credit Agricole Egypt
Moderator: Fahim uz Zaman, Managing Director, 3A Ventures International
STAGE 2: PAYMENTS THEATRE
Nov 1714:40
Conference pass
PANEL Fuelling the future of customer engagement: elevating digital and seamless journey with retail technology
STAGE 4: RETAIL HUB
Maelle Basselot, Head of Operation - Customer & Technology, Alshaya Group
Moderator: Manal Assaad, Founder & Chief CX Strategist, KlarCX
Yahyah Pandor, Vice President & General Manager Middle East, Africa, Turkey, Blue Yonder
Marc Fischli, Executive Managing Director EMEA, Criteo
Mukul Yadav, VP & Head – MENA, Gupshup
STAGE 4: RETAIL HUB
Nov 1714:50
Conference pass
PRESENTATION Embedded Finance 2.0: how the Saudi innovation engine will transform banking, payments, and wealth at the speed of Vision 2030
STAGE 1: KEYNOTE STAGE
Qaiser Noor, Board Member, Tiqmo, Owais Capital, Arabian Pay, JS Bank, Jeel, 1957 ventures
STAGE 1: KEYNOTE STAGE
Nov 1714:50
Conference pass
14:50 Presentation The future of digital transformation in the equine world
STAGE 3: DIGITAL COMMERCE ARENA
Abdullah Al Nofaie, CEO, Beyond Technology
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1715:10
Conference pass
PRESENTATION Partnership with unlimited relationship
STAGE 3: DIGITAL COMMERCE ARENA
Sultan AlQahtani, Director of Clients Relation and Business Development, Zaps Marketing
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1715:20
Conference pass
INTERVIEW The success of Saudi Arabia’s F&B sector: the value of long-term partnerships and the boom of local brands
STAGE 4: RETAIL HUB
Saad Gantar, Director of Franchise, KUDU Company
STAGE 4: RETAIL HUB
Nov 1715:40
Conference pass
INTERVIEW Driving excellence in project management: transforming ideas into successful outcomes that deliver high-impact retail value
STAGE 4: RETAIL HUB
Ramninder Singh, Associate Vice President – Projects, Landmark Group
STAGE 4: RETAIL HUB
Nov 1716:00
Conference pass
PANEL Inside the Kingdom’s open payments ecosystem: innovation, collaboration and the next big breakthroughs
STAGE 1: KEYNOTE STAGE
Sameh Khairy, Head of Cash Management & Digital, Credit Agricole Egypt
Rinat Ablet, Chief Revenue Officer, tiqmo
STAGE 1: KEYNOTE STAGE
Nov 1716:00
Conference pass
PRESENTATION From legacy to digital: agile delivery as a catalyst for banking innovation
STAGE 2: PAYMENTS THEATRE
Adnaan Rasool, Head of Agile Delivery, Saudi Awwal Bank (SAB)
STAGE 2: PAYMENTS THEATRE
Nov 1716:00
Conference pass
PANEL Boosting online excellence in Saudi: strengthening the marketplace’s ecosystem for a cohesive operation
STAGE 3: DIGITAL COMMERCE ARENA
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Karan Kundwani, Head of Finance, Styli - Landmark Group
Omar Alluhayyan, CEO, Blend
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1716:00
Conference pass
PANEL Going beyond the traditional commerce experience: offering a competition-beating omnichannel journey to Saudi shoppers
STAGE 4: RETAIL HUB
Ruslan Al-dahleh, Director E-commerce, Tamimi markets
Ali Mansour, Chief Retail Officer, Eyewa
May Kanounji, Chief Commercial Officer, AANI&DANI
Ahmad Maarouf, Chief Business Officer, ABYAT
Evgeny Chernikov, Chief Operating Officer, Yango Tech
STAGE 4: RETAIL HUB
Nov 1716:20
Conference pass
PANEL Cloud-powered innovation: supercharging the fintech and banking sector with unstoppable security, agility and operational excellence
STAGE 2: PAYMENTS THEATRE
Muhammad Hamayun Sajjad, Chief Executive Officer, Mashreq Bank Pakistan Limited
Fares Antoun, Head of Cards, Bank of Beirut
Ahson Saeed, Managing Director - TPS Arabia, TPS Worldwide
STAGE 2: PAYMENTS THEATRE
Nov 1716:40
Conference pass
FIRESIDE CHAT Real-time liquidity in a 24/7 payments world: challenges and opportunities for corporate treasurers
STAGE 1: KEYNOTE STAGE
Priyanka Manchanda, Associate Director, Regional Liquidity & Investment, GPS, HSBC
Kamal Marghlani, Chief Revenue Officer, Foodics
Moderator: Fahim uz Zaman, Managing Director, 3A Ventures International
STAGE 1: KEYNOTE STAGE
Nov 1716:40
Conference pass
PANEL Pioneering in the customer experience landscape: thriving in the commerce scene with modern customer journeys
STAGE 3: DIGITAL COMMERCE ARENA
Mazen Kanaan, Chief Executive Officer, House of Pops
Fatima Alkharaan, Operations & Customer Experience Manager, Soum
Ziyad Saadeh, Group VP CEO, FBH group
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1716:40
Conference pass
INTERVIEW In-store experiences as the next retail revolution: reinventing physical stores as brand homes and destinations to connect with target audience
STAGE 4: RETAIL HUB
Radhika Vallabhaneni, Head of Enterprise Solutions, Alshaya Group
STAGE 4: RETAIL HUB
Nov 1717:00
Conference pass
INTERVIEW Service excellence at scale: optimising payments and operations in modern banking
STAGE 2: PAYMENTS THEATRE
Saad Farooq, Head of COO Transformation, Saudi Awwal Bank (SAB)
STAGE 2: PAYMENTS THEATRE
Nov 1717:00
Conference pass
INTERVIEW Next gen visual merchandising: using tech to create immersive store experiences
STAGE 4: RETAIL HUB
Moderator: Priti Goyal, CEO and founder, Prismara Consulting
Abhishek Bharti, Head of Visual Merchandising, Lifestyle, Landmark Arabia
STAGE 4: RETAIL HUB
Nov 1717:10
Conference pass
PRESENTATION Transforming MENA trade finance: practical steps towards a unified digital future
STAGE 1: KEYNOTE STAGE
STAGE 1: KEYNOTE STAGE
Nov 1717:20
Conference pass
PANEL Leading modern retail operations: transforming in-store and online performance with high-value data and smart analytics
STAGE 4: RETAIL HUB
Tamer Ramadan, Commercial Director, SACO - Saudi Co. Hardware
Mohamad El Khatib, Head of E-commerce, Nestle
Anas F. Al-Hazmi, Managing Director, Petromin
Hassan Yaghi, Head of Retail & Marketing, Puig
STAGE 4: RETAIL HUB
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Nov 1811:00
Conference pass
PANEL From card to code: accelerating frictionless commerce through embedded payments
STAGE 2: PAYMENTS THEATRE
Fahad Altwaijri, Chief Information Officer, Bank Aljazira
Aamir Jaffar, General Manager Customer Value Management, Saudi Awwal Bank (SAB)
STAGE 2: PAYMENTS THEATRE
Nov 1811:00
Conference pass
Logix just started: transforming the future of logistics through innovation and smart connectivity
STAGE 4: START UP STORIES
Reserved for Logix
STAGE 4: START UP STORIES
Nov 1811:15
Conference pass
ShippingLog: Revolutionizing Last-Mile Delivery with Smart Automation
STAGE 4: START UP STORIES
Reserved for Scale to Success
STAGE 4: START UP STORIES
Nov 1811:30
Conference pass
The evolution of open banking and Cora’s solution
STAGE 4: START UP STORIES
Reserved for Cora
STAGE 4: START UP STORIES
Nov 1811:40
Conference pass
PRESENTATION From digital to intelligent economy: rethinking strategy for payments and fintech to compete and thrive in the intelligent age
STAGE 2: PAYMENTS THEATRE
Khaled Eid, Director, Executive Education, Nile University / Expert at World Economic Forum, World Economic Forum
STAGE 2: PAYMENTS THEATRE
Nov 1811:40
Conference pass
KEYNOTE PANEL The converged future of Saudi Arabia’s retail: injecting digital excellence to today’s in-store experiences to meet modern consumer expectations
STAGE 3: DIGITAL COMMERCE ARENA
Jorge Garcia, General Manager - KSA, BFL Group
Hamed Aldabbour, Founder & CEO, House of Cenmar
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1811:45
Conference pass
Paimind, revolutionizing banking services through AI-powered solutions
STAGE 4: START UP STORIES
Reserved for Paimind
STAGE 4: START UP STORIES
Nov 1812:00
Conference pass
PRESENTATION Leveraging AI in testing: strengthening speed and resilience across the payments landscape
STAGE 2: PAYMENTS THEATRE
STAGE 2: PAYMENTS THEATRE
Nov 1812:00
Conference pass
Integrated business planning
STAGE 4: START UP STORIES
STAGE 4: START UP STORIES
Reserved for Tatabu Solutions
Nov 1812:15
Conference pass
Fintech & AI in KSA
STAGE 4: START UP STORIES
Reserved for Rabeh
STAGE 4: START UP STORIES
Nov 1812:20
Conference pass
PANEL From Riyadh to everywhere: what’s next for global transactions in a borderless economy
STAGE 2: PAYMENTS THEATRE
Khaled Al-Brahim, AGM - Head of Remittance, Arab National Bank
Khalil Alsaboori, Business Director, Gulf Payments Company
Rinat Ablet, Chief Revenue Officer, tiqmo
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1812:20
Conference pass
KEYNOTE INTERVIEW Driving retail transformation and operational turnaround: the next chapter of the industry’s growth and success
STAGE 3: DIGITAL COMMERCE ARENA
Elie Aramouni, Chief Transformation Officer, Cenomi Retial
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1812:30
Conference pass
The next era of marketing is already here
STAGE 4: START UP STORIES
Reserved for Rawa AI
STAGE 4: START UP STORIES
Nov 1812:40
Conference pass
KEYNOTE INTERVIEW The role of digital commerce innovation and D2C omnichannel to build a high-performance culture
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1812:45
Conference pass
Purpose Beyond Profit: Redefining Fintech Through Faith, Compassion, and Human Connection.
STAGE 4: START UP STORIES
Reserved forMVP Labs of PDGTAL LLC
STAGE 4: START UP STORIES
Nov 1813:00
Conference pass
INTERVIEW Generative AI in action: powering anticipatory digital banking experiences
STAGE 2: PAYMENTS THEATRE
Radu Topliceanu, Head of Neo and Personal Banking, Mashreq
Moderator: Erwin van Helden, Director Financial Service Solutions, Endava
STAGE 2: PAYMENTS THEATRE
Nov 1813:00
Conference pass
PANEL Establishing state-of-the-art cross border operations: a region with well-connected network and advanced infrastructure
STAGE 3: DIGITAL COMMERCE ARENA
Jasmine Luk, Regional Head of Business Development,, Maersk Contract Logistics
Abdulraouf Al Nuss, Head of Omnichannel & Marketplace, Al Hatab Foods Co.
Ashraf Abuarja, Director of Operations, Retail Partners
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1813:00
Conference pass
PANEL Crafting personalized brand experiences: enhancing your identity, communication and customer interaction in a tech era
STAGE 4: CMO SUMMIT
STAGE 4: CMO SUMMIT
Nov 1813:20
Conference pass
PANEL From disruptors to leaders: shaping the future of payments in Saudi with neobanks and strategic partnerships
STAGE 2: PAYMENTS THEATRE
Fahad Altwaijri, Chief Information Officer, Bank Aljazira
Narendra Mainali, Chief Digital Strategy Officer, Nic Asia bank
Muhammad Atif Ikram, Head of SME Lending, Saudi Awwal Bank (SAB)
Khalid Al Turki, General Manager - Financial Institutions, Alinma Bank
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1813:40
Conference pass
INTERVIEW Leading the digital revolution: Alshaya’s blueprint for the future of retail
STAGE 3: DIGITAL COMMERCE ARENA
Rob Silsbury, Vice President, Marketing & E-commerce, Alshaya Group
Karthick Janakiraman, Vice President- Customer & Technology Solutions, Alshaya Group
Moderator: Hamza Naqshband, Customer Value Director – Middle East, Adobe
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1813:40
Conference pass
PRESENTATION Winning with AI: lessons from Meta’s marketing playbook
STAGE 4: CMO SUMMIT
Hasan Jad Traboulsi, Client Solutions Manager – KSA, Meta
STAGE 4: CMO SUMMIT
Nov 1814:00
Conference pass
PRESENTATION The rise of fintech in the MENA region: bolstering digital partnerships
STAGE 2: PAYMENTS THEATRE
Hardik Shah, Group Head of Product, Ooredoo Fintech
STAGE 2: PAYMENTS THEATRE
Nov 1814:10
Conference pass
INTERVIEW Showcasing the region’s latest digital initiatives: elevating the modern journey with market collaboration and digital transformation
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1814:10
Conference pass
PANEL Monetizing social media as a revenue stream: turning content into profit
STAGE 4: CMO SUMMIT
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Ahmed Alhob, Marketing Manager, Abdullah Al-Othaim Markets
STAGE 4: CMO SUMMIT
Nov 1814:50
Conference pass
PANEL The impact of influencer-generated content on consumer behaviour and decision making
STAGE 4: CMO SUMMIT
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Layla Tamim, Director of Ad Sales MENA and Digital CEEMENAT, Warner Bros Discovery
Moderator: Bandar Abdulmajeed, Chief Brand & Marketing Officer, Amsa Hospitality
Hasan Al-Hashem, Director of Corporate Marketing, SMC Healthcare
Mohammed Al-Ghandour, Marketing Expert & Educational Influencer, Influencer
STAGE 4: CMO SUMMIT
Nov 1815:00
Conference pass
PANEL The BNPL boom: navigating the future of credit in a dynamic financial landscape and changing consumer behaviour
STAGE 2: PAYMENTS THEATRE
Mudassar Qayyum, Technical Program Manager/Technical Product Owner Lending, D360
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Fares Al Omari, Vice President - Risk Management, Riyadh bank
Omar Alamawi, CEO, MISpay
Moderator: Manuel Cigala, Senior Manager, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1815:30
Conference pass
PANEL Defining the next frontier for the industry’s evolution: staying ahead of the tech curve for smarter and learner operations
STAGE 3: DIGITAL COMMERCE ARENA
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Anas F. Al-Hazmi, Managing Director, Petromin
Akaki Kvantaliani, CEO, Nexus
Saleh Alorainy, Vice President of Digital Transformation, flynas
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1815:30
Conference pass
PANEL AI-powered Ad optimization: automating campaigns for better performance
STAGE 4: CMO SUMMIT
Maxine Minty, Director of Marketing and Performance, Alshaya Group
Chiheb Ben Aissa, CEO, ZERDA GROUP
STAGE 4: CMO SUMMIT
Nov 1815:50
Conference pass
INTERVIEW Innovation at speed: leveraging biometrics and AI to eliminate barriers and accelerate merchant transactions
STAGE 2: PAYMENTS THEATRE
Moderator: Erwin van Helden, Director Financial Service Solutions, Endava
STAGE 2: PAYMENTS THEATRE
Nov 1816:10
Conference pass
PRESENTATION Beyond rewards: driving hyper-personalization in banking loyalty
STAGE 2: PAYMENTS THEATRE
STAGE 2: PAYMENTS THEATRE
Nov 1816:10
Conference pass
INTERVIEW Personalisation to the next level: offering Saudi shoppers next-level product innovation and uniqueness
STAGE 3: DIGITAL COMMERCE ARENA
Fadi Serhal, Director of Product Innovation, The Chefz
STAGE 3: ECOMMERCE ARENA
Nov 1816:10
Conference pass
PANEL Building emotional connections to drive long term loyalty: from points to personalization
STAGE 4: CMO SUMMIT
Driss Moutawakil, Chief Marketing Officer, Saptco Asla Transport (SAT)
Rabya Tariq, Loyalty Partnership Manager, Majid Al Futtaim
Muhammad Bilal Ajmal, Digital Marketing Manager, Arena Fitness Innovation
Hassan Yaghi, Head of Retail & Marketing, Puig
STAGE 4: CMO SUMMIT
Nov 1816:30
Conference pass
FIRESIDE CHAT The voice of the customer: crafting tailored payments experiences with cutting-edge technology
STAGE 2: PAYMENTS THEATRE
Ladle Patel, Senior Advisor - AI & ML Factory, Arab National Bank
STAGE 2: PAYMENTS THEATRE
Nov 1816:30
Conference pass
PANEL Winning the battle for customer loyalty: leading with authentic branding strategies and unique reward benefits
STAGE 3: DIGITAL COMMERCE ARENA
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Sultan AlQahtani, Director of Clients Relation and Business Development, Zaps Marketing
STAGE 3: DIGITAL COMMERCE ARENA
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Nov 1911:00
Conference pass
PANEL AI vs. cybercrime: defending the Kingdom’s payments future against the next generation of money laundering threats
STAGE 2: PAYMENTS THEATRE
Narendra Mainali, Chief Digital Strategy Officer, Nic Asia bank
Jules Pagna Disso, Head of Cyber Risk Intelligence, Digital Asset Risk & Quantum Risk, BNP Paribas
Syed Sumair, Program Director, Onftech
STAGE 2: PAYMENTS THEATRE
Nov 1911:00
Conference pass
Building Agentic Commerce
STAGE 4: START UP STORIES
Reserved for Engycs
STAGE 4: START UP STORIES
Nov 1911:15
Conference pass
Beyond Social Media & AI: The Fastest, Most Reliable Path to GCC Market Growth Through Online Advertising That Delivers
STAGE 4: START UP STORIES
Reserved forPDGTAL LLC
STAGE 4: START UP STORIES
Nov 1911:30
Conference pass
PANEL The next horizon for logistics: embracing a broader innovative culture to drive modern delivery fulfilment
STAGE 3: DIGITAL COMMERCE ARENA
Ahmad Yousry, Chief Executive Officer, Rabbit
Hadi Al Mansour, Head of Logistics, Nana Direct
Mansour Anazi, Logistics Support GM, channels by stc
Fadi Serhal, Director of Product Innovation, The Chefz
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1911:30
Conference pass
PRESENTATION E-Invoicing in Saudi Arabia: From Regulation to Real Impact
STAGE 4: ACCOUNTING REFIGURED
Hesham Albarrak, Board Member, Qoyod
STAGE 4: ACCOUNTING REFIGURED
Nov 1911:50
Conference pass
INTERVIEW Adapting to uncertainty: how AI transforms risk decision-making
STAGE 2: PAYMENTS THEATRE
Abdulaziz Aldawood, Chief Executive Officer, Alraedah
Moderator: Fahim uz Zaman, Managing Director, 3A Ventures International
STAGE 2: PAYMENTS THEATRE
Nov 1911:50
Conference pass
PRESENTATION Advancing Saudi Tax Compliance with Odoo and AI
STAGE 4: ACCOUNTING REFIGURED
Yatin Gupta, Lead Product Owner (MENA), Odoo
Omar ElMoghayer, Regional Enterprise Manager, Odoo
STAGE 4: ACCOUNTING REFIGURED
Nov 1912:10
Conference pass
PANEL Unmasking the AI threat: fighting deepfakes and AI-driven fraud in real time across Saudi Arabia’s payments ecosystem
STAGE 2: PAYMENTS THEATRE
Jules Pagna Disso, Head of Cyber Risk Intelligence, Digital Asset Risk & Quantum Risk, BNP Paribas
STAGE 2: PAYMENTS THEATRE
Nov 1912:10
Conference pass
PRESENTATION Delivery beyond borders: The SMSA Story
STAGE 3: DIGITAL COMMERCE ARENA
Salah Taha, COO, SMSA Express Transportation LLC
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1912:10
Conference pass
PRESENTATION SMSA
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1912:10
Conference pass
PRESENTATION The role of CFO's in AI driven digital transformation
STAGE 4: ACCOUNTING REFIGURED
Waleed Shahnawaz, Group CFO, Abu Dhabi International Marine Sports Club
Moderator: Zubair Mohammad, Accounting Refigured
STAGE 4: ACCOUNTING REFIGURED
Nov 1912:30
Conference pass
PRESENTATION Hacking customer behaviour using machine learning models
STAGE 3: DIGITAL COMMERCE ARENA
Alexey Mednikov, Director of Strategy, Machine Learning and Analytics, ToYou
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1912:30
Conference pass
INTERVIEW Economic outlook 2026: what the numbers mean for SMEs
STAGE 4: ACCOUNTING REFIGURED
Muhammad Atif Ikram, Head of SME Lending, Saudi Awwal Bank (SAB)
Moderator: Zubair Mohammad, Accounting Refigured
STAGE 4: ACCOUNTING REFIGURED
Nov 1912:50
Conference pass
Building a new testing mindset for the AI world
STAGE 3: DIGITAL COMMERCE ARENA
Reserved for Robonito
STAGE 4: START UP STORIES
Nov 1912:50
Conference pass
FIRESIDE CHAT Professional bodies round table: future ready accountants
STAGE 4: ACCOUNTING REFIGURED
Moderator: Ayman Kaouri, Co-founder, Accounting Refigured and Scope Middle East
Mustafa Malik, Chief Financial Officer, ACCA
Khaled Idrees, BDM, ICAEW
STAGE 4: ACCOUNTING REFIGURED
Nov 1913:05
Conference pass
The New Era of Candidate Evaluation
STAGE 3: DIGITAL COMMERCE ARENA
Reserved forSBR سبر
STAGE 4: START UP STORIES
Nov 1913:20
Conference pass
The Role of Technology in Elevating Individual and Corporate Events
STAGE 3: DIGITAL COMMERCE ARENA
Reserved for Mila Celebrations
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1913:20
Conference pass
PRESENTATION Unifying accounting, e-invoicing & AI for seamless business growth
STAGE 4: ACCOUNTING REFIGURED
Chitrang Dalal, Head - Product Management for International Markets, Tally Solutions
STAGE 4: ACCOUNTING REFIGURED
Nov 1913:30
Conference pass
PANEL Ascending to new heights: unveiling new dimensions of convenience and security with digital wallets and super apps
STAGE 2: PAYMENTS THEATRE
Mudassar Qayyum, Technical Program Manager/Technical Product Owner Lending, D360
Abdullah Almahous, Manager Strategic Execution, Warba Bank
Maria Vinogradova, Head of Strategy and Market Intelligence, OpenWay
STAGE 2: PAYMENTS THEATRE
Nov 1913:35
Conference pass
The future of fast delivery
STAGE 3: DIGITAL COMMERCE ARENA
Reserved for Pickappo
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1913:40
Conference pass
PRESENTATION Practise makes growth: scaling your accounting firm Marketing for accounting firms
STAGE 4: ACCOUNTING REFIGURED
Zubair Mohammad, Accounting Refigured
STAGE 4: ACCOUNTING REFIGURED
Nov 1913:50
Conference pass
Transform Your Business Data into Actionable Insights
STAGE 3: DIGITAL COMMERCE ARENA
Reserved for Misraj AI
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1914:00
Conference pass
PANEL Influencing the future of commerce in KSA with last mile: the evolution of flexible delivery options
STAGE 3: DIGITAL COMMERCE ARENA
Mohammed Almarwani, Chief Commercial Officer, BARQ
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Moderator: Priti Goyal, CEO and founder, Prismara Consulting
Ali Brita, Head of Dark Store Operations, NANA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1914:00
Conference pass
INTERVIEW Bridging the gap: future-ready finance talent
STAGE 4: ACCOUNTING REFIGURED
Moderator: Zubair Mohammad, Accounting Refigured
Fatima Saad, Professor Assistant, Princess Nourah Bint Abdulrahman University
STAGE 4: ACCOUNTING REFIGURED
Nov 1914:10
Conference pass
INTERVIEW Unlocking opportunities: where digital products meet customer expectations
STAGE 2: PAYMENTS THEATRE
Dina Anwar, Digital Factory Director, EFG Holding
STAGE 2: PAYMENTS THEATRE
Nov 1914:20
Conference pass
FIRESIDE CHAT Developing the future CFOs in the region ACA funding by the HRDF
STAGE 4: ACCOUNTING REFIGURED
Mohammad Kheder, Group Finance & Accounting Shared Services Manager, ZAHID Group
Rizwan Riaz, Senior Manager - Business Restructuring Services, PwC Middle East
Moderator: Khaled Idrees, BDM, ICAEW
STAGE 4: ACCOUNTING REFIGURED
Nov 1914:30
Conference pass
PANEL Echoes of tomorrow: Blockchain as the fabric shaping the future of secure transactions in Saudi Arabia’s thriving digital asset landscape
STAGE 2: PAYMENTS THEATRE
Kevin Pang, Board Member, Global Impact FinTech Forum
Sourabh Kumar, CEO, World Crypto Council & Advisor, United Nations Innovation Network
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1914:40
Conference pass
PRESENTATION Unlocking execution at a speed with AI: leading 20-minutes delivery in the Kingdom
STAGE 3: DIGITAL COMMERCE ARENA
Ahmad Yousry, Chief Executive Officer, Rabbit
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1914:50
Conference pass
PRESENTATION Your 100‑day digital roadmap: from paper receipts to real‑time dashboards
STAGE 4: ACCOUNTING REFIGURED
Fahim Ahmed, Cloud Accounting Consultant, Scope Middle East
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:00
Conference pass
INTERVIEW Illuminating dark stores: the secret to fast e-commerce delivery
STAGE 3: DIGITAL COMMERCE ARENA
Ali Brita, Head of Dark Store Operations, NANA
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1915:10
Conference pass
PRESENTATION Unlocking the future: tokenized real-world assets transforming the financial landscape
STAGE 2: PAYMENTS THEATRE
Jigar Sagar, Founder, Triliv Holdings
STAGE 2: PAYMENTS THEATRE
Nov 1915:10
Conference pass
INTERVIEW AI and the future-ready firm
STAGE 4: ACCOUNTING REFIGURED
Ayman Kaouri, Co-founder, Accounting Refigured and Scope Middle East
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:10
Conference pass
PRESENTATION The future of finance in the GCC: how blockchain is redefining global business structures
STAGE 4: ACCOUNTING REFIGURED
Joe David, Founder and CEO, Nephos Global
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:30
Conference pass
PANEL Unlocking intelligent investment: scaling payments-driven fintech ventures
STAGE 2: PAYMENTS THEATRE
Mohamed Salahuddin, Investment Associate, +VC
Mohamed Hamza, Investment Manager, Antler
STAGE 2: PAYMENTS THEATRE
Nov 1915:30
Conference pass
PANEL Making Saudi into a global supply chain hub: leveraging digital technologies to enhance efficiency
STAGE 3: DIGITAL COMMERCE ARENA
Saleh Altunaib, Co-Founder & Chief Executive O, Raha
Arwa Ghazal, Senior Manager- Supply Chain Technology and Systems, Red Sea Global
Muhannad Nasereldeen, General Manager – Supply Chain, Modern Electronics Co (SONY)
STAGE 3: DIGITAL COMMERCE ARENA
Nov 1915:30
Conference pass
PRESENTATION Scaling up playbook using KPI to grow your business
STAGE 4: ACCOUNTING REFIGURED
Rayhan Aleem, Managing Partner, Alpha Pro Partners
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:50
Conference pass
INTERVIEW AI and the future-ready firm
STAGE 4: ACCOUNTING REFIGURED
Moderator: Ayman Kaouri, Co-founder, Accounting Refigured and Scope Middle East
Waleed Alnouh, Founder & CEO Partner, Wealth Preservation Holding Company
STAGE 4: ACCOUNTING REFIGURED
Nov 1916:10
Conference pass
PRESENTATION AI will kill the billable hour - are you prepared?
STAGE 4: ACCOUNTING REFIGURED
Reza Hooda, Coach & Mentor, Profitable Accountants Community
STAGE 4: ACCOUNTING REFIGURED
last published: 13/Nov/25 14:15 GMT
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Joseph Ridley
joseph.ridley@terrapinn.com
To enquire to speak contact:
Rion Breslin
rion.breslin@terrapinn.com
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Jenna Terry
jenna.terry@terrapinn.com
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