Riyadh, 17 - 19 November 2025

Schedule

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Nov 1711:30
Conference pass

OPENING ADDRESS

STAGE 1: KEYNOTE STAGE

STAGE 1: KEYNOTE STAGE
Nov 1711:30
Conference pass

OPENING ADDRESS

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1711:50
Conference pass

KEYNOTE PANEL The unstoppable impact of AI: reinventing the payment wheel in Saudi with smart technology

STAGE 1: KEYNOTE STAGE

STAGE 1: KEYNOTE STAGE
Nov 1711:50
Conference pass

KEYNOTE PANEL Staying at the forefront of digital commerce success: the Kingdom’s commitment to serving dynamic and innovative shopping experiences through visionary leadership and groundbreaking tech

STAGE 3: ECOMMERCE ARENA

Marwan Tayara, Chief Ecommerce Officer, SACO - Saudi Co. Hardware
Elie Aramouni, Chief Transformation Officer, Cenomi Retial
Walid Abdulrazzag BinDawood, Chief Commercial Officer, BinDawood Holding Company
STAGE 3: ECOMMERCE ARENA
Nov 1712:40
Conference pass

KEYNOTE INTERVIEW The architect of digital retail: leading with strategy, innovation and excellence to empower growth

STAGE 3: ECOMMERCE ARENA
Shaik Maqbool, Chief Technology Officer, Aljazera Markets Company
STAGE 3: ECOMMERCE ARENA
Nov 1713:00
Conference pass

KEYNOTE PRESENTATION The quantum leap: elevating resilience beyond risk management through AI innovation

STAGE 1: KEYNOTE STAGE

Rasha Abu AlSaud, Chief Technology Officer, Saudi National Bank (SNB)
STAGE 1: KEYNOTE STAGE
Nov 1713:00
Conference pass

KEYNOTE PRESENTATION Inspire, Wire, Aspire - The Coke Way

STAGE 3: ECOMMERCE ARENA

Ghofran Dhaini, General Manager, The Coca-Cola Company
STAGE 3: ECOMMERCE ARENA
Nov 1714:40
Conference pass

PANEL The race to real-time: striking the perfect balance between payments innovation, regulation and market growth

STAGE 1: KEYNOTE STAGE

Mohamed Naga, Head of Supply Chain Finance Products, Commercial International Bank
Semih Ozkan, Head of Corporate Payments (MENA), JPMorgan
Kevin West, Bank Partnerships Lead, Wise Platform Lead Middle East, Wise
Mehdi El Akari, Agency Regional Director, HPS
STAGE 1: KEYNOTE STAGE
Nov 1714:40
Conference pass

PANEL Open data as a catalyst: the impact for digital payments, transaction transparency and AI in fintech

STAGE 2: PAYMENTS THEATRE

Dushyanth Gummalam, Head of Product, GCC, MNT-Halan
Gaurav Bhalgat, Head of Digital Channels, National Bank of Oman
Omar Hamada, Vice President of Sales, Lean Technologies
Moderator: Manuel Cigala, Senior Manager, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1714:40
Conference pass

PANEL Unleashing the bold power of digital commerce in the Kingdom: driving the industry with digitalisation and technological advancements

STAGE 3: ECOMMERCE ARENA

Massimiliano Spalazzi, Group Chief Executive Officer, Mumzworld
Jai Vohra, Chief Operating Officer, The Luxury Closet Inc.
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Tayfun Topkoç, EVP, Global Growth, Akinon Internet Yatirim ve Proje Gelistirme A.S.
STAGE 3: ECOMMERCE ARENA
Nov 1714:40
Conference pass

PANEL Fuelling the future of customer engagement: elevating digital and seamless journey with retail technology

STAGE 4: RETAIL HUB

Shobhit Tandon, Group Chief Digital & Technology Officer, Alamar Foods
Maelle Basselot, Head of Operation - Customer & Technology, Alshaya Group
Moderator: Manal Assaad, Founder & Chief CX Strategist, KlarCX
Yahyah Pandor, Vice President & General Manager Middle East, Africa, Turkey, Blue Yonder
Marc Fischli, Executive Managing Director EMEA, Criteo
Mukul Yadav, VP & Head – MENA, Gupshup
STAGE 4: RETAIL HUB
Nov 1715:20
Conference pass

INTERVIEW Launching a digital bank: strategy and experience driving instant payment adoption

STAGE 1: KEYNOTE STAGE

Muhammad Hamayun Sajjad, Chief Executive Officer, Mashreq Bank Pakistan Limited
Moderator: Mohamed Naga, Head of Supply Chain Finance Products, Commercial International Bank
STAGE 1: KEYNOTE STAGE
Nov 1715:20
Conference pass

PRESENTATION Turning data into decisions: practical applications of AI in financial services

STAGE 2: PAYMENTS THEATRE

STAGE 1: PAYMENTS THEATRE
Nov 1715:20
Conference pass

PRESENTATION The future of business messaging with META: accelerating your interaction with business messaging and a collaborative ecosystem

STAGE 3: ECOMMERCE ARENA

Alexander Mann, Managing Director, EMEA Monetization Partnerships, Meta
STAGE 3: ECOMMERCE ARENA
Nov 1715:20
Conference pass

INTERVIEW The success of Saudi Arabia’s F&B sector: the value of long-term partnerships and the boom of local brands

STAGE 4: RETAIL HUB

Saad Gantar, Director of Franchise & Business Development, Kudu
STAGE 4: RETAIL HUB
Nov 1715:40
Conference pass

INTERVIEW The modern tech foundation: people, architecture and AI at scale

STAGE 3: ECOMMERCE ARENA
Adnan Anayat, Chief Technology Officer, HungerStation
STAGE 3: ECOMMERCE ARENA
Nov 1715:40
Conference pass

INTERVIEW Driving excellence in project management: transforming ideas into successful outcomes that deliver high-impact retail value

STAGE 4: RETAIL HUB
Ramninder Singh, Association Vice President – Projects, Landmark Group
STAGE 4: RETAIL HUB
Nov 1715:40
Conference pass

INTERVIEW Driving excellence in project management: transforming ideas into successful outcomes that deliver high-impact retail value

STAGE 4: RETAIL HUB

STAGE 4: RETAIL HUB
Nov 1716:00
Conference pass

PANEL Cloud-powered innovation: supercharging the fintech and banking sector with unstoppable security, agility and operational excellence

STAGE 2: PAYMENTS THEATRE

Muhammad Hamayun Sajjad, Chief Executive Officer, Mashreq Bank Pakistan Limited
Fares Antoun, Head of Cards, Bank of Beirut
Ahson Saeed, Managing Director - TPS Arabia, TPS Worldwide
STAGE 2: PAYMENTS THEATRE
Nov 1716:00
Conference pass

PANEL Boosting online excellence in Saudi: strengthening the marketplace’s ecosystem for a cohesive operation

STAGE 3: ECOMMERCE ARENA

Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Sanjeev Sharma, Chief Executive Officer, United Homeware Company - nice
STAGE 3: ECOMMERCE ARENA
Nov 1716:00
Conference pass

PANEL Going beyond the traditional commerce experience: offering a competition-beating omnichannel journey to Saudi shoppers

STAGE 4: RETAIL HUB

Ruslan Al-dahleh, Director E-commerce, Tamimi markets
Ali Mansour, Chief Retail Officer, Eyewa
May Kanounji, Chief Commercial Officer, AANI&DANI
STAGE 4: RETAIL HUB
Nov 1716:20
Conference pass

PANEL Inside the Kingdom’s open payments ecosystem: innovation, collaboration and the next big breakthroughs

STAGE 1: KEYNOTE STAGE

Mohamed Fathy Zeineldin, Head of Enterprise Architecture, Saudi Investment Bank
Sameh Khairy, Head of Cash Management & Digital, Credit Agricole Egypt
Rinat Ablet, Chief Revenue Officer, tiqmo
STAGE 1: KEYNOTE STAGE
Nov 1716:40
Conference pass

INTERVIEW In-store experiences as the next retail revolution: reinventing physical stores as brand homes and destinations to connect with target audience

STAGE 4: RETAIL HUB
Radhika Vallabhaneni, Head of Enterprise Solutions, Alshaya Group
STAGE 4: RETAIL HUB
Nov 1717:00
Conference pass

INTERVIEW From constraint to catalyst: reimagining compliance in the crypto era

STAGE 1: KEYNOTE STAGE

Zeeshan Uppal, Chief Operations Officer & Compliance Director, Relm
Moderator: Mușata Matei, Fintech Consultant and Partnerships Lead, Women in AI
STAGE 1: KEYNOTE STAGE
Nov 1717:00
Conference pass

INTERVIEW Service excellence at scale: optimising payments and operations in modern banking

STAGE 2: PAYMENTS THEATRE

Saad Farooq, Head of COO Transformation, Saudi Awwal Bank (SAB)
STAGE 2: PAYMENTS THEATRE
Nov 1717:00
Conference pass

PANEL Pioneering in the customer experience landscape: thriving in the commerce scene with modern customer journeys

STAGE 3: ECOMMERCE ARENA
Moderator: Ziyad Saadeh, Group VP CEO, FBH group
Mazen Kanaan, Chief Executive Officer, House of Pops
Ahmed Almousa, General Store Manager, Zara - Cenomi Retail
Fatima Alkharaan, Operations & Customer Experience Manager, Soum
STAGE 3: ECOMMERCE ARENA
Nov 1717:00
Conference pass

INTERVIEW Next gen visual merchandising: using tech to create immersive store experiences

STAGE 4: RETAIL HUB
Moderator: Priti Goyal, CEO and founder, Prismara Consulting
Abhishek Bharti, Head of Visual Merchandising, Lifestyle, Landmark Arabia
STAGE 4: RETAIL HUB
Nov 1717:20
Conference pass

INTERVIEW Real-time liquidity in a 24/7 payments world: challenges and opportunities for corporate treasurers

STAGE 1: KEYNOTE STAGE

Priyanka Manchanda, Associate Director, Regional Liquidity & Investment, GPS, HSBC
Moderator: Mohamed Naga, Head of Supply Chain Finance Products, Commercial International Bank
STAGE 1: KEYNOTE STAGE
Nov 1717:20
Conference pass

PRESENTATION From legacy to digital: agile delivery as a catalyst for banking innovation

STAGE 2: PAYMENTS THEATRE

Adnaan Rasool, Head of Agile Delivery, SAB Bank
STAGE 2: PAYMENTS THEATRE
Nov 1717:20
Conference pass

PANEL Leading modern retail operations: transforming in-store and online performance with high-value data and smart analytics

STAGE 4: RETAIL HUB
Tamer Ramadan, Commercial Director, SACO - Saudi Co. Hardware
Mohamad El Khatib, Head of E-commerce, Nestle
Anas Al-Hazmi, Group Digital Transformation & E-commerce Business Head, Group Digital Transformation & eCommerce Professional
Hassan Yaghi, Head of Retail & Marketing, Puig
STAGE 4: RETAIL HUB
Nov 1717:40
Conference pass

PRESENTATION Transforming MENA trade finance: practical steps towards a unified digital future

STAGE 1: KEYNOTE STAGE

STAGE 1: KEYNOTE STAGE
Nov 1717:40
Conference pass

INTERVIEW Breaking barriers with APIs: open banking driving global transactions

STAGE 2: PAYMENTS THEATRE
Sameh Khairy, Head of Cash Management & Digital, Credit Agricole Egypt
Moderator: Fahimuz Zaman, Managing Director, 3A Ventures International
STAGE 2: PAYMENTS THEATRE
Nov 1717:40
Conference pass

INTERVIEW Scaling retail convenience and growth through digital transformation & customer-centric innovation

STAGE 4: RETAIL HUB
Naeem Akthar, Regional Operations & Development Manager, Abdullah Al-Othaim Markets
STAGE 4: RETAIL HUB

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Nov 1811:00
Conference pass

PANEL From card to code: accelerating frictionless commerce through embedded payments

STAGE 2: PAYMENTS THEATRE

Fahad Altwaijri, Chief Information Officer, Bank Aljazira
Aamir Jaffar, Head of Customer Value Managment, Saudi Awwal Bank (SAB)
STAGE 2: PAYMENTS THEATRE
Nov 1811:40
Conference pass

PRESENTATION From digital to intelligent economy: rethinking strategy for payments and fintech to compete and thrive in the intelligent age

STAGE 2: PAYMENTS THEATRE

Khaled Eid, Director, Executive Education, Nile University / Expert at World Economic Forum, World Economic Forum
STAGE 2: PAYMENTS THEATRE
Nov 1811:40
Conference pass

KEYNOTE PANEL The converged future of Saudi Arabia’s retail: injecting digital excellence to today’s instore experiences to meet modern consumer expectations

STAGE 3: ECOMMERCE ARENA
Anshuman Anand, Co-founder & CEO, Al Safa Brands
Jorge Garcia, General Manager - KSA, Bfl Group
Hamed Aldabbour, Founder & CEO, House of Cenmar
STAGE 3: ECOMMERCE ARENA
Nov 1812:20
Conference pass

PANEL From Riyadh to everywhere: what’s next for global transactions in a borderless economy

STAGE 2: PAYMENTS THEATRE

Khaled Al-Brahim, AGM - Head of Remittance, Arab National Bank
Khalil Alsaboori, Business Director, Gulf Payments Company
Rinat Ablet, Chief Revenue Officer, tiqmo
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1812:20
Conference pass

KEYNOTE INTERVIEW Driving retail transformation and operational turnaround: the next chapter of the industry’s growth and success

STAGE 3: ECOMMERCE ARENA
Elie Aramouni, Chief Transformation Officer, Cenomi Retial
STAGE 3: ECOMMERCE ARENA
Nov 1812:40
Conference pass

KEYNOTE INTERVIEW The role of digital commerce innovation and D2C omnichannel to build a high-performance culture

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1813:00
Conference pass

PRESENTATION Day 1 to global expansion: how B2B payments power instant scalability

STAGE 2: PAYMENTS THEATRE

Ashley Thomas, Head of Strategy and Operations, Revolut
STAGE 2: PAYMENTS THEATRE
Nov 1813:00
Conference pass

PANEL Establishing state-of-the-art cross border operations: a region with well-connected network and advanced infrastructure

STAGE 3: ECOMMERCE ARENA

Jasmin Luk, Regional Head of Business Development,, Maersk Contract Logistics
Abdulraouf Al Nuss, Head of Omnichannel & Marketplace, Al Hatab Foods Co.
Shafi Baig, Head of E-commerce, tireex.com
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
STAGE 3: ECOMMERCE ARENA
Nov 1813:00
Conference pass

PANEL Crafting personalized brand experiences: enhancing your identity, communication and customer interaction in a tech era

STAGE 4: CMO SUMMIT

STAGE 4: CMO SUMMIT
Nov 1813:20
Conference pass

INTERVIEW Generative AI in action: powering anticipatory digital banking experiences

STAGE 2: PAYMENTS THEATRE

Radu Topliceanu, Head of Neo and Personal Banking, Mashreq
STAGE 2: PAYMENTS THEATRE
Nov 1813:40
Conference pass

PANEL From disruptors to leaders: shaping the future of payments in Saudi with neobanks and strategic partnerships

STAGE 2: PAYMENTS THEATRE

Fahad Altwaijri, Chief Information Officer, Bank Aljazira
Narendra Mainali, Chief Digital Strategy Officer, Nic Asia bank
Muhammad Atif Ikram, Head of SME Lending, SAB Bank
Gaurav Bhalgat, Head of Digital Channels, National Bank of Oman
Khalid Al Turki, General Manager - Financial Institutions, Alinma Bank
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1813:40
Conference pass

INTERVIEW Adobe x Alshaya

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1813:40
Conference pass

PANEL The Future of Sport: for fans, sponsors, and the Kingdom

STAGE 4: CMO SUMMIT

How can marketers play a pivotal role in shaping the Kingdom’s sporting legacy,one that connects purpose with performance?

Reserved for The Marketing Society

STAGE 4: CMO SUMMIT
Nov 1814:00
Conference pass

PRESENTATION How Meta is using AI to power campaigns in the age of digital commerce

STAGE 4: CMO SUMMIT

Hasan Traboulsi, Client Solutions Manager – KSA, Meta
STAGE 4: CMO SUMMIT
Nov 1814:10
Conference pass

INTERVIEW Showcasing the region’s latest digital initiatives: elevating the modern journey with market collaboration and digital transformation

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1814:20
Conference pass

PRESENTATION The rise of fintech in the MENA region: bolstering digital partnerships

STAGE 2: PAYMENTS THEATRE

Hardik Shah, Group Head of Product, Ooredoo Fintech
STAGE 2: PAYMENTS THEATRE
Nov 1814:30
Conference pass

INTERVIEW Delivering confidence to online consumers: heightening trust and journey with live try-on

STAGE 3: ECOMMERCE ARENA
Layal Akouri, Chief Executive Officer, Nadine Njeim Beauty
STAGE 3: ECOMMERCE ARENA
Nov 1814:40
Conference pass

PANEL The impact of influencer-generated content on consumer behaviour and decision making

STAGE 4: CMO SUMMIT

Bandar Abdulmajeed, Chief Brand & Marketing Officer, Amsa Hospitality
Safa Rahal, Cluster Director of Marketing & Communications, Mövenpick Hotels & Resorts
Layla Tamim, Director of Ad Sales MENA and Digital CEEMENAT, Warner Bros Discovery
STAGE 4: CMO SUMMIT
Nov 1815:20
Conference pass

PANEL Defining the next frontier for the industry’s evolution: staying ahead of the tech curve for smarter and learner operations

STAGE 3: ECOMMERCE ARENA

Shafi Baig, Head of E-commerce, tireex.com
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Anas Al-Hazmi, Group Digital Transformation & E-commerce Business Head, Group Digital Transformation & eCommerce Professional
STAGE 3: ECOMMERCE ARENA
Nov 1815:20
Conference pass

INTERVIEW How AI twin is transforming the future of marketing

STAGE 4: CMO SUMMIT
Shireen Alsammak, BTL – Senior Marketing Manager,, Noon
STAGAE 4: CMO SUMMIT
Nov 1815:40
Conference pass

PANEL The BNPL boom: navigating the future of credit in a dynamic financial landscape and changing consumer behaviour

STAGE 2: PAYMENTS THEATRE

Dushyanth Gummalam, Head of Product, GCC, MNT-Halan
Mudassar Qayyum, Technical Program Manager/Technical Product Owner Lending, D360
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
Fares Al Omari, Vice President - Risk Management, Riyadh bank
Humaid Mudhaffr, Chief Executive Officer, Qarar Consultancy
Moderator: Manuel Cigala, Senior Manager, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1816:00
Conference pass

PANEL Monetizing social media as a revenue stream: turning content into profit

STAGE 4: CMO SUMMIT
Chaymaa Mohamed, Director of Digital Marketing, Nice One
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Mohamed Ashraf, Head of Marketing Communications and Digital Marketing, Abu-Dhabi Commercial Bank
STAGE 4: CMO SUMMIT
Nov 1816:20
Conference pass

PANEL Innovation at speed: leveraging biometrics and AI to eliminate barriers and accelerate merchant transactions

STAGE 2: PAYMENTS THEATRE

STAGE 2: PAYMENTS THEATRE
Nov 1816:40
Conference pass

INTERVIEW Personalisation to the next level: offering Saudi shoppers next-level product innovation and uniqueness

STAGE 3: ECOMMERCE ARENA
Fadi Serhal, Director of Product Innovation, The Chefz
STAGE 3: ECOMMERCE ARENA
Nov 1816:40
Conference pass

PANEL Dominating the battle for customer loyalty: leading with authentic branding strategies and unique reward benefits

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1816:40
Conference pass

PANEL AI-powered Ad optimization: automating campaigns for better performance

STAGE 4: CMO SUMMIT
Taha Tkito, CIO, Tamer Group
Omar Abouzeid, Head of Marketing Food, Confectionary, Coffee, Nestlé
Maxine Minty, Director of Marketing and Performance, Alshaya Group
STAGE 4: CMO SUMMIT
Nov 1817:00
Conference pass

PRESENTATION Beyond rewards: driving hyper-personalization in banking loyalty

STAGE 2: PAYMENTS THEATRE

STAGE 2: PAYMENTS THEATRE
Nov 1817:20
Conference pass

PANEL The voice of the customer: crafting tailored payments experiences with cutting-edge technology

STAGE 2: PAYMENTS THEATRE

Sumat Kumar, Executive Vice President & Head of IT Applications Services, RAK Bank
Haitham Aboulfotoh Rashwan, Head of Digital Banking, Emirates NBD
Ladle Patel, Senior Advisor - AI & ML Factory, Arab National Bank
Rana Elsharqawy, Data Science and Analytics Head, EFG Holding
STAGE 2: PAYMENTS THEATRE
Nov 1817:20
Conference pass

PANEL Winning the battle for customer loyalty: leading with authentic branding strategies and unique reward benefits

STAGE 3: ECOMMERCE ARENA

Harshith Yarlagadda, Head of Performacne Marketing, InstaShop
Moderator: Natasha Hatherall, Founder and Chief Executive Officer, TishTash Communications
Ruchdi Naji, Head of Corporate Marketing & D2C Sales, Samsung Electronics
STAGE 3: ECOMMERCE ARENA
Nov 1818:00
Conference pass

PANEL Building emotional connections to drive long term loyalty: from points to personalization

STAGE 4: CMO SUMMIT
Driss Moutawakil, Chief Marketing Officer, Saptco Asla Transport (SAT)
Rabya Tariq, Loyalty Partnership Manager, Majid Al Futtaim
Muhammad Bilal Ajmal, Digital Marketing Manager, Arena Fitness Innovation
Hassan Yaghi, Head of Retail & Marketing, Puig
STAGE 4: CMO SUMMIT

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Nov 1911:00
Conference pass

PANEL AI vs. cybercrime: defending the Kingdom’s payments future against the next generation of money laundering threats

STAGE 2: PAYMENTS THEATRE

Narendra Mainali, Chief Digital Strategy Officer, Nic Asia bank
Muath AlHomoud, Director of Cybersecurity, D360 Bank
Jules Pagna Disso, Head of Cyber Risk Intelligence, Digital Asset Risk & Quantum Risk, BNP Paribas
Syed Sumair, Program Director, Onftech
STAGE 2: PAYMENTS THEATRE
Nov 1911:30
Conference pass

PANEL The next horizon for logistics: embracing a broader innovative culture to drive modern delivery fulfilment

STAGE 3: ECOMMERCE ARENA

Ahmad Yousry, Chief Executive Officer, Rabbit
Hadi Al Mansour, Head of Logistics, Nana Direct
Mansour Anazi, Logistics Support General Manager, channels by stc
STAGE 3: ECOMMERCE ARENA
Nov 1911:40
Conference pass

INTERVIEW Adapting to uncertainty: how AI transforms risk decision-making

STAGE 2: PAYMENTS THEATRE

Abdulaziz Aldawood, Chief Executive Officer, Alraedah
Moderator: Fahimuz Zaman, Managing Director, 3A Ventures International
STAGE 2: PAYMENTS THEATRE
Nov 1911:50
Conference pass

PRESENTATION Advancing Saudi Tax Compliance with Odoo and AI

STAGE 4: ACCOUNTING REFIGURED

Yatin Gupta, Lead Product Owner (MENA), Odoo
STAGE 4: ACCOUNTING REFIGURED
Nov 1912:00
Conference pass

PANEL Unmasking the AI threat: fighting deepfakes and AI-driven fraud in real time across Saudi Arabia’s payments ecosystem

STAGE 2: PAYMENTS THEATRE

STAGE 2: PAYMENTS THEATRE
Nov 1912:10
Conference pass

PRESENTATION SMSA

STAGE 3: ECOMMERCE ARENA

STAGE 3: ECOMMERCE ARENA
Nov 1912:10
Conference pass

FIRESIDE CHAT Case study: from spreadsheets to cloud in 100 days

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1912:30
Conference pass

PRESENTATION Hacking customer behaviour using machine learning models

STAGE 3: ECOMMERCE ARENA

Alexey Mednikov, Director of Strategy, Machine Learning and Analytics, ToYou
STAGE 3: ECOMMERCE ARENA
Nov 1912:50
Conference pass

PRESENTATION Building a talent magnet finance team

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1913:10
Conference pass

PANEL Professional bodies round table: future ready accountants

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1913:40
Conference pass

PRESENTATION Moving from compliance to advisor: pricing & packaging

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1914:00
Conference pass

PRESENTATION Operational risk and business continuity in digital finance: lessons from Saudi Arabia's banking sector

STAGE 2: PAYMENTS THEATRE

Abdulrahman Alonaizan, Chief Business Continuity Officer, Arab National Bank
STAGE 2: PAYMENTS THEATRE
Nov 1914:00
Conference pass

PANEL Influencing the future of commerce in KSA with last mile: the evolution of flexible delivery options

STAGE 3: ECOMMERCE ARENA

Mohammed Almarwani, Chief Commercial Officer, BARQ
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
Moderator: Priti Goyal, CEO and founder, Prismara Consulting
STAGE 3: ECOMMERCE ARENA
Nov 1914:00
Conference pass

PRESENTATION Economic outlook 2026: what the numbers mean for SMEs

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1914:20
Conference pass

PANEL Ascending to new heights: unveiling new dimensions of convenience and security with digital wallets and super apps

STAGE 2: PAYMENTS THEATRE

Haitham Aboulfotoh Rashwan, Head of Digital Banking, Emirates NBD
Mudassar Qayyum, Technical Program Manager/Technical Product Owner Lending, D360
Abdullah Almahous, Manager Strategic Execution, Warba Bank
STAGE 2: PAYMENTS THEATRE
Nov 1914:20
Conference pass

PRESENTATION Marketing for accounting firms

STAGE 4: ACCOUNTING REFIGURED

Zubair Mohammad, Accounting Refigured
STAGE 4: ACCOUNTING REFIGURED
Nov 1914:40
Conference pass

PRESENTATION Unlocking execution at a speed: leading 20-minutes delivery in the Kingdom

STAGE 3: ECOMMERCE ARENA

Ahmad Yousry, Chief Executive Officer, Rabbit
STAGE 3: ECOMMERCE ARENA
Nov 1914:40
Conference pass

PANEL CFO Round‑Table: Fintech & Cash‑Flow in E‑commerce

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1915:00
Conference pass

INTERVIEW Unlocking opportunities: where digital products meet customer expectations

STAGE 2: PAYMENTS THEATRE

Dina Anwar, Digital Factory Director, EFG Holding
STAGE 2: PAYMENTS THEATRE
Nov 1915:00
Conference pass

INTERVIEW Illuminating dark stores: the secret to fast e-commerce delivery

STAGE 3: ECOMMERCE ARENA
STAGE 3: ECOMMERCE ARENA
Nov 1915:10
Conference pass

PRESENTATION Your 100‑day digital roadmap: from paper receipts to real‑time dashboards

STAGE 4: ACCOUNTING REFIGURED

Fahim Ahmed, Cloud Accounting Consultant, Scope Middle East
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:20
Conference pass

PANEL Echoes of tomorrow: Blockchain as the fabric shaping the future of secure transactions in Saudi Arabia’s thriving digital asset landscape

STAGE 2: PAYMENTS THEATRE

Omar Ali, Director, Chief Technology Manager - Digital Asset Custody, Deutsche Bank
Kevin Pang, Board Member, Global Impact FinTech Forum
Sourabh Kumar, CEO, World Crypto Council & Advisor, United Nations Innovation Network
Moderator: Samee Zafar, Director, Edgar, Dunn & Company
STAGE 2: PAYMENTS THEATRE
Nov 1915:30
Conference pass

PANEL Making Saudi into a global supply chain hub: leveraging digital technologies to enhance efficiency

STAGE 3: ECOMMERCE ARENA

Saleh Altunaib, Co-Founder & Chief Executive O, Raha
Arwa Ghazal, Senior Manager- Supply Chain Technology and Systems, Red Sea Global
Muhannad Nasereldeen, General Manager – Supply Chain, Modern Electronics Co (SONY)
STAGE 3: ECOMMERCE ARENA
Nov 1915:30
Conference pass

PRESENTATION The future of finance in the GCC: how blockchain is redefining global business structures

STAGE 4: ACCOUNTING REFIGURED

Joe David, Founder and CEO, Nephos Global
STAGE 4: ACCOUNTING REFIGURED
Nov 1915:50
Conference pass

PANEL Scaling up playbook using KPI to grow your business

STAGE 4: ACCOUNTING REFIGURED

Rayhan Aleem, Managing Partner, Alpha Pro Partners
STAGE 4: ACCOUNTING REFIGURED
Nov 1916:00
Conference pass

PRESENTATION Unlocking the future: tokenized real-world assets transforming the financial landscape

STAGE 2: PAYMENTS THEATRE

Jigar Sagar, Founder, Triliv Holdings
STAGE 2: PAYMENTS THEATRE
Nov 1916:20
Conference pass

PANEL Unlocking intelligent investment: scaling payments-driven fintech ventures

STAGE 2: PAYMENTS THEATRE

Mohamed Salahuddin, Investment Associate, +VC
Ali Mokhtar, Chief Executive Officer & Managing Partner, Beltone Venture Capital
STAGE 2: PAYMENTS THEATRE
Nov 1916:20
Conference pass

PANEL Women leading finance in GCC

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1916:50
Conference pass

PRESENTATION Open banking & embedded finance: new revenue for firms

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1917:10
Conference pass

PRESENTATION AI and the future-ready firm

STAGE 4: ACCOUNTING REFIGURED

Ayman Kaouri, Co-founder, Accounting Refigured and Scope Middle East
STAGE 4: ACCOUNTING REFIGURED
Nov 1917:30
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FIRESIDE CHAT cale‑up spotlight: CFO lessons from a Saudi tech unicorn

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
Nov 1917:50
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FIRESIDE CHAT In conversation with a leader in Saudi accounting

STAGE 4: ACCOUNTING REFIGURED

STAGE 4: ACCOUNTING REFIGURED
last published: 29/Oct/25 14:05 GMT

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