Yakup Akgul | Senior Manager Manager Card Loyalty and Rewards
KFH

Yakup Akgul is a seasoned expert with over 16 years of experience in CRM, Loyalty, and Customer Analytics, spanning the Banking and Airlines sectors. Known for his strategic leadership and data-driven approach, Yakup has spearheaded initiatives that elevate customer engagement, drive revenue growth, and scale loyalty programs with measurable impact. Currently serving as Senior Manager of Card Loyalty and Rewards, Yakup leads a high-performing team at KFH, overseeing loyalty programs, strategic partnerships, and campaign strategies. His leadership has been instrumental in boosting card spend market share, reducing churn, and increasing monthly active usage—solidifying his reputation for delivering results. Yakup’s global perspective is shaped by his multicultural background and international experience, supported by fluency in Turkish and English, advanced Arabic, and intermediate German. His academic credentials include a PhD in Marketing Management, an MBA in Finance, and a Bachelor’s in Management Engineering. His research focuses on Neural Network Models, Transformative Marketing, AI, and Emotional Engagement in consumer decision-making—critical for building long-term loyalty.