Chirin Khawatmi | Chief Brand Officer
Mumzworld

Chirin Khawatmi is a seasoned marketing and branding expert with a passion for driving business growth through innovative strategies. As the Chief Brand Officer at Mumzworld, the leading e-commerce platform for mother and baby products in the Middle East, Chirin brings a wealth of experience in building and strengthening brand identities in the digital space.

With a proven track record of developing successful marketing campaigns that resonate with target audiences, Chirin is a visionary leader who thrives on pushing boundaries and exploring new avenues for brand engagement. Her strategic approach to brand management has played a pivotal role in establishing Mumzworld as a trusted and beloved destination for mothers across the region.

Chirin's deep understanding of consumer behavior and market trends, combined with her creative flair and analytical mindset, enables her to craft compelling brand narratives that drive customer loyalty and business growth. She is a firm believer in the power of storytelling and emotional connections in building strong brands that stand out in today's competitive digital landscape.

At Seamless Digital Commerce Saudi Arabia 2025, Chirin will share her insights and expertise on the future of payments, fintech, and digital commerce, offering valuable perspectives on how brands can navigate the evolving landscape of e-commerce and leverage technology to enhance the customer experience. Attendees can expect to gain valuable insights into the latest trends and strategies shaping the future of digital commerce, as well as practical tips for driving success in an increasingly digital-first world.

With Chirin Khawatmi at the helm, Mumzworld continues to set new standards for excellence in e-commerce and brand innovation, making her a sought-after speaker and thought leader in the industry. Don't miss the opportunity to learn from her expertise and experience at Seamless Digital Commerce Saudi Arabia 2025.