Frederik Gollob is the Chief Operating Officer of Lotus Cars Europe, responsible for all commercial operations across Europe, including the UK. His scope includes Sales, Marketing, Customer Experience, Digital Strategy, and Dealer Network Development. Active in the automotive industry since 2001, Frederik brings over two decades of global experience, including extensive leadership and advisory work in China. His career spans OEMs, strategic consulting, and venture investment, with a focus on brand transformation and innovative go-to-market models. He is also a founding partner of SANDS.vc and previously led growth initiatives through his consulting firm, QI-Advisory.