Bobby Kozyra | Public Sector Lead
Persona Identities, Inc

Bobby Kozyra is on the Public Sector GTM lead at Persona, an identity platform that helps organizatons create personalized identity verification experiences individuals and businesses. In his role, Bobby sources, evaluates, and onboards new partners onto the Persona marketplace, helping customers seamlessly integrate third-party tools and data within Persona's platform. A former Naval Officer, Bobby brings a disciplined approach to building strategic partnerships that enable businesses to accomplish their identity verification goals. Persona is backed by Founders Fund, Index Ventures, and Coatue and serves a wide range of industries with customers including Square, LinkedIn, OpenAI, Twilio, and Coursera.

Appearances:

Identity Week America - Day 1 @ 13:40

Borrowed playbook: Applying private sector fraud defenses to government benefit programs

The federal government loses between $233 billion and $521 billion annually to fraud and improper payments and the threat is accelerating. GAO reports that AI-enabled synthetic identities, deepfakes, and account takeover attacks are now the dominant attack vectors against benefits programs, grants, and citizen services. Yet many agencies still rely on legacy identity controls that were never designed to detect these modern threats.

This session explores how federal agencies can deploy modern identity verification to prevent fraud at critical moments: benefits enrollment, account creation, credential resets, and disbursement approval — before taxpayer dollars are compromised.

Bobby Kozyra, Public Sector Lead, Persona Identities, Inc