Amanda Bailey | Principal AI Consultant / Founder
Bailey Applied Intelligence

Amanda K. Bailey is a data, analytics, and AI executive focused on applying emerging technologies to real-world commercial and operational outcomes at enterprise scale. She has served as Chief Data, Analytics, and AI Officer for the LA Clippers and Intuit Dome, where she led AI, analytics, and digital transformation initiatives across fan experience, revenue optimization, operations, and next-generation venue technology. With leadership experience spanning sports, gaming, media, and telecommunications, Amanda has built and scaled enterprise analytics and AI capabilities for organizations including Activision Blizzard | Microsoft Xbox, Beachbody, and DIRECTV | AT&T. Her work has included personalization, predictive decisioning, customer lifecycle optimization, AI governance, and intelligent automation across hundreds of millions of customer interactions. At Identity Week, Amanda brings a commercial and operational perspective on biometric technologies, including frictionless venue entry, identity-enabled fan experiences, AI-driven customer workflows, and the evolving balance between convenience, security, governance, and consumer trust.