Câline Fonteneau | Director of Enrollment Management
Hong Kong International School

Câline Fonteneau is an internationally recognized enrollment and engagement strategist whose career spans education, technology, marketing, and user experience across three continents. As Director of Enrollment Management at Hong Kong International School, she oversees enrollment strategy, admissions, and family engagement for one of the most established international schools in Asia. Prior to her work in education, she spent more than a decade in digital transformation, strategic planning, and client leadership roles, advising globally recognized brands including Microsoft, Apple, Sony, Virgin Mobile, Citibank, Best Buy, Konami, Warner Brothers, and Unilever. Her experience bridging consumer marketing, technology adoption, and customer experience has given her a unique perspective on how schools can leverage data and innovation to strengthen enrollment outcomes and build lasting relationships with families. A former Advisory Board Member for EduTech Asia, Câline is a consultant and speaker on enrollment strategy, the parent journey, operational excellence, and the intersection of technology and human-centered school design. Having lived and worked in the United States, Brazil, Thailand, and Hong Kong, she brings a distinctly global perspective to the challenges and opportunities facing international schools today.