Novel Bioinsights is a life science scientific strategy firm with a simple mission: making high-quality strategic expertise accessible to companies of all sizes. We are a team of scientists and business professionals, most holding a PhD or business degree, with experience spanning drug development, biologics, diagnostics, and life science markets more broadly.
We specialize in competitive intelligence, voice of customer programs, market segmentation, product-market fit analysis, and strategic audits. Our work is rigorous and grounded in science, but always translated into practical, actionable output that helps companies move forward with clarity.
We work primarily with small and emerging biotech companies that have strong science but limited commercial resources, acting as a pragmatic and affordable strategic partner to help them understand their market, refine their positioning, and accelerate their path to patients — because good strategic thinking should not be reserved for the largest players in the room.