Gian Carlo Conde is Head of Segment Marketing at Eastern Communications, where he leads go-to-market strategies and industry-focused campaigns across enterprise segments. With over 15 years of experience in the Philippine telecom and ICT space, he has held senior marketing roles at Globe Telecom, Bayan Telecommunications, and Smart Communications, driving product launches, sales enablement, and market development across B2B and digital services. Gian holds a BS in Information Technology from the University of Asia and the Pacific and a Marketing Diploma from Ateneo de Manila University.