Mr Riz Wahid | Head of Retail
Go Ahead

Riz Wahid has been working for Southern Railway for 10years, heading up their Retail division.  Being responsible for the retail strategy, Riz is responsible for all retailing channels including station, on-train and online.  As part of Southerns retailing strategy, Riz lead and delivered the largest rail ITSO scheme in the UK, with over 140 Southern stations and delivery over the Transport for London area and other train operating companies in London.  This delivery includes a multitude of products, from single, returns and season tickets, to new innovative tickets such as demand managed seasons and multi modal pay as you go, industry firsts on ITSO in the UK.

The Southern ITSO scheme has now become the blueprint for the UK government sponsored South East Flexible Ticketing (SEFT) programme