Mrs Diane Burke | Sales and Marketing Director
First Great Western

Diane began her career in rail and was part of the team that launched the iconic and award winning Great North Eastern Railway brand.

In 1997, Diane left rail and joined The Scotsman Publications Group where she managed strategic relationships across a wide range of the market.

Diane moved from Scotland to London to join the new Gatwick Express team in 1999, which was part of National Express. She was a key player in creating the marketing alliance ‘Airport Express’ to gain greater dominance and efficiencies within the business and leisure markets for Gatwick Express, Heathrow Express and Stansted Express.

After 10 years leading the airport alliance, Diane joined House of Fraser and enjoyed a successful launch of the BIBA and Dickens & Jones fashion labels.

She is now Sales & Marketing Director at First Great Western Railway where she has led a transformation of the sales and marketing directorate, realising a robust growth strategy. Diane is currently leading a new strategic vision for the business that includes a new brand purpose and identity that will be translated in the hearts and minds of colleagues and across the end to end customer experience.  This will first be seen with the roll out of a new First Class product in autumn 2014, and the Sleeper service in spring 2015.

Diane lives in London with her husband and two children.