Courtney Herda | VP of Digital Strategy
LeadCoverage

Courtney Herda is Vice President of Digital Strategy at LeadCoverage, where she helps logistics and supply chain companies turn digital marketing into measurable business growth. She leads strategy across paid media, organic search, and answer engine optimization (AEO), focusing on how brands show up when buyers are actively looking for solutions. Courtney brings nearly 20 years of experience working inside marketing agencies, helping B2B companies connect brand visibility with real pipeline and revenue. Her work centers on practical digital strategies that attract the right audience, build trust, and move prospects toward purchase. She previously served as an adjunct professor at the University of Tennessee Haslam College of Business, where she taught digital marketing strategy and consumer behavior. For the past 2.5 years at LeadCoverage, she has focused on helping supply chain and logistics brands strengthen their digital presence and compete more effectively in complex B2B markets.