Mr Simon Baker | Head of Branded Content
I.T.N. Productions

Mr Simon Baker, Head of Branded Content, I.T.N. Productions

Simon launched ITN Productions branded content offering in 2010, and has gone on to work with major brands on strategy, ideation and development. His mix of creative, tech, production and media skills, plus a focus on spotting future trends, has led to ITN being at the forefront of creative video campaigns in the UK, including pioneering ‘always on’ content marketing strategies for brands including Thomas Cook and Natwest. He is also the production lead behind last year’s Double Gold Cannes Lion award winning Lego Ad Break, the UK’s most awarded television ad break.

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