Conference room at Europe's Customer Festival 2015






Plenary sessions:

  • Customer experience as a brand differentiator
  • Successfully impacting and influencing customer relationships at every life cycle stage
  • How much insight do you really have on your customers: using small data to gain big insights
  • Driving lifetime value
  • Playing the long game with your data strategy
  • Growth Hacking: Renewing your content marketing strategy
  • Optimising customer engagement in a digital world



  • Living up to your brand promises
  • Driving omni-channel strategies from a brand and marketing perspective
  • Contact rules for digital interaction
  • Mobile’s role in enhancing customer convenience
  • Building consumer trust through personalisation
  • Cross-platform, O2O personalisation in real time
  • Establishing a strong service culture
  • Automating customer service: How useful are virtual customer service agents?
  • Why marketers should care about the internet of things



  • Making your digital advertising spend effective
  • Retargeting intelligently
  • Getting localisation right
  • The changing role of programmatic in Europe
  • Battling for attention in the visual web
  • Social commerce and the disintermediation of retail
  • Adapting your advertising strategies for digital video
  • Understanding the role of brand voice in content marketing
  • Understanding how viral content actually goes viral


  • Justifying loyalty investments
  • Building customer loyalty with strong emotional pull
  • Improving loyalty data collection
  • Embedding relevancy into loyalty rewards and programmes
  • Rewarding customer advocacy through social media
  • Tapping on word of mouth: How to get your customers to bring you more customers
  • Thinking beyond ‘superfans’
  • Mobile’s role in loyalty programme delivery
  • Scaling location-based marketing
  • Customer engagement as a loyalty metric



  • Understanding how analytics is supposed to work
  • How accurately can the sales impact of marketing be quantified?
  • Mass targeting and segmentation at scale
  • Understanding consumer data concerns
  • Integrating analysis of data stored in siloes
  • Responding to sentiment analysis data
  • Optimising campaign performance in real time
  • Gaining a single customer view



Remember, the earlier you book the more you'll save so don't hesitate.