THE AGENDA

DAY ONE

DAY TWO

Plenary sessions:

• Customer experience as a brand differentiator
• Successfully impacting and influencing customer relationships at every life cycle stage
• How much insight do you really have on your customers: using small data to gain big insights
• Driving lifetime value
• Playing the long game with your data strategy
• Growth Hacking: Renewing your content marketing strategy
• Optimising customer engagement in a digital world

Experience

• Living up to your brand promises
• Driving omni-channel strategies from a brand and marketing perspective
• Contact rules for digital interaction
• Mobile’s role in enhancing customer convenience
• Building consumer trust through personalisation
• Cross-platform, O2O personalisation in real time
• Establishing a strong service culture
• Automating customer service: How useful are virtual customer service agents?
• Why marketers should care about the internet of things

Digital

• Making your digital advertising spend effective
• Retargeting intelligently
• Getting localisation right
• The changing role of programmatic in Europe
• Battling for attention in the visual web
• Social commerce and the disintermediation of retail
• Adapting your advertising strategies for digital video
• Understanding the role of brand voice in content marketing
• Understanding how viral content actually goes viral

Loyalty:

• Justifying loyalty investments
• Building customer loyalty with strong emotional pull
• Improving loyalty data collection
• Embedding relevancy into loyalty rewards and programmes
• Rewarding customer advocacy through social media
• Tapping on word of mouth: How to get your customers to bring you more customers
• Thinking beyond ‘superfans’
• Mobile’s role in loyalty programme delivery
• Scaling location-based marketing
• Customer engagement as a loyalty metric

Analytics:

• Understanding how analytics is supposed to work
• How accurately can the sales impact of marketing be quantified?
• Mass targeting and segmentation at scale
• Understanding consumer data concerns
• Integrating analysis of data stored in siloes
• Responding to sentiment analysis data
• Optimising campaign performance in real time
• Gaining a single customer view