Mrs Rafaela Silva | Customer Strategy and Development Manager

Mrs Rafaela Silva, Customer Strategy and Development Manager, Sonae

Rafaela Silva is a retail expert with vast experience in marketing, customer, promotional strategy and ecommerce having more than 10 years of experience in consumer retailers in diversified fields such as telecommunications, jewelry & watches and apparel. 
She has designed, launched and managed Customer Experience in several brands, with focus on omnichannel, customer centricity strategies, loyalty programs and VOC.
Currently responsible for Customer Strategy and development at Zippy, a company member of SONAE Group, has recently launched a brand new loyalty program in Spain and has redesigned Portugal’s loyalty program. 

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