Martin Greenbank | Head of Advertising Research & Development
Channel 4

Martin is C4’s Head of Advertising Research & Development, having joined from Havas agency Arena 3 years ago. He brings; over 20 years of media planning and insight experience to C4, is the channel’s BARB board member, and was awarded an IPA Honorary Fellowship in 2014 in recognition of his contribution to media, advertising and audience research. He lives in Guildford with wife Katie, and their 3 children who have never seen him without a beard.