Mandy Critchley | Director of Brand Partnerships and Insight

Mandy Critchley, Director of Brand Partnerships and Insight, mySupermarket

Mandy Critchley has more than 10 years’ digital consumer sales experience within the FMCG market. She has been with mySupermarket for more than two years and works with brands to enable them to develop their understanding of the shopper online in order to grow their category and share of category.

Mandy works with leading FMCG brands, helping provide unique bespoke activation solutions to create a much deeper level of understanding within the multi-device grocery marketplace.
As a wife and mother of two sons, Mandy is excited at the solution that mySupermarket aims to solve, which is to help shoppers save time and money on their weekly grocery shop by bringing transparency and putting control back in the hands of shoppers through the website and app.

Prior to mySupermarket, Mandy spent eight years heading up the sales operation at Bounty, the UK’s largest parenting club, delivering compelling sampling and digital campaigns to the new parent shopper.

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