Mr Joe McEwan | UK Head of Brand
Innocent Drinks

Mr Joe McEwan, UK Head of Brand, Innocent Drinks

Joe began working for innocent in 2007. He has dedicated all of his time there to building a thriving two way relationship with the smoothie and juice brand’s community of drinkers. His leadership as Head of Digital & Communities has helped cement innocent’s reputation as one of the few brands that understands how to best to engage with consumers. 

Joe tells the inspiring story of the innocent brand from West London start up fifteen years ago to its position as one of Europe’s favourite brands today. He brings to life the many ways innocent has placed consumers firmly at the heart of the business, showing how a willingness to communicate openly and naturally with consumers at every touch point has proved invaluable to innocent’s growth.

He is one of the 50 most influential people in social media marketing in the UK, according to The Drum (and his mum). He’s a big believer in the power of handwritten letters, and he’s only interested in creating the kind of marketing you want to share with your friends.

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