Maxine Eunson | Head of Public Sector
8x8
Maxine Eunson is Head of Public Sector UK at 8x8, Inc., where she leads strategy focused on improving how public service organisations communicate with the people they serve. With more than a decade of experience across UCaaS, CCaaS and enterprise communications, Maxine is known for translating complex technology into meaningful, real-world outcomes. At 8x8, she works closely with housing providers, local authorities, NHS teams and universities to reduce pressure on frontline staff through UC, CC, AI triage, CPaaS and omnichannel engagement - delivering fewer missed appointments, faster resolutions and more human interactions at scale. Her approach is pragmatic and outcomes-led. A trusted advisor by nature, she combines commercial acumen with a deep belief that better communication improves both citizen and employee experience.
Appearances:
Connected Britain 2026 - Day 2 @ 12:40
Telecoms needs new voices: Winning the talent battle in a changing workforce
Telecoms is undergoing one of the most significant transformations in its history—becoming a digital infrastructure industry powered by AI, cloud, data, automation, and customer experience. Yet many of the people needed to drive this transformation don't see telecoms as a destination career.
At the same time, a new generation of employees is entering the workforce with different expectations around purpose, learning, communication, wellbeing, diversity, and career progression. They consume information differently, make career decisions differently, and often expect employers to adapt faster than previous generations did.
This discussion explores whether telecoms is ready to modernise its culture, attract talent from outside the industry, and create workplaces where the next generation can thrive.
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