Masarra Mohamed is a Senior Research Analyst at IDC, currently based in London. She has spent the past 6+ years developing end-to-end telecom ecosystem expertise, having worked as a telecom practitioner at a globally present telecom vendor and now as an advisor. Masarra has worked in major global hubs such as Tripoli, Istanbul, and London. She has published influential research, moderated industry panels, and presented at international conferences. Masarra holds a BSc degree in Electrical and Electronics Engineering from Istanbul Bilgi University and an MSc in Telecommunications with Business from University College London.