Connected Britain Innovation Zone

Connected Britain

Connected Britain’s Innovation Zone includes the Startup Village, the Innovate Britain Stage and the Investors Lounge.

It is the ideal place for innovative startups engineering the future of UK tech and telecoms to network with the UK’s most influential companies, investors, and media.


Startups – Why Apply?


Brand Awareness

With 7,500 connectivity professionals in attendance, Connected Britain can help you tell your story on a scale unlike any other.


Meet with VCs and investors looking for early-stage opportunities, in addition to companies looking for partnerships and acquisitions in the Investor Lounge.


Our philosophy is simple: we bring people together. With countless opportunities across the two days to meet with new partners and make new business connections, this is an opportunity that is not to be missed!


Showcase your product at the UK's most important digital economy event and reach a wide array of potential customers from several different industry sectors.





Investors – Why Attend?


Venture Content

Keep your finger on the pulse of emerging trends and technologies in the world of tech and telecoms (on the Tech Britain and Innovate Britain stages) that are being watched closely by the UK's leading venture capitalists.

Investor & Founder Meetings

Using our Al-driven networking app, set up meetings with founders, investors and key players from across the UK’s tech and telecom startup ecosystem in the Investors Lounge.


Connect with selected founders, perform due diligence, and explore new technologies in the Startup Village.



Innovation Zone Programme


  • Innovate Britain Stage content - The Innovate Britain stage will offer a collaboration of UK tech and telecom innovation. Companies will have a chance to showcase their latest technologies, whilst investors, accelerators, scaleups and SME's will share their insights into investment in British innovation and how to ensure business longevity in the current economic climate.
  • ‘Connected Britain 2024’s Startup Pitching Competition’ – On Day 1 (11 September), 10 startups exhibiting in the Startup Village will have the chance to pitch to a panel of judges comprising of investors and industry experts. The winner will be awarded the Connected Britain 2024 Startup of the Year Award at the prestigious Connected Britain Awards Show.
  • Networking opportunities – dedicated networking sessions on the programme, stay tuned for more updates!
  • Startup Trail – Sponsored by Vodafone’s accelerator, Tomorrow Street, attendees must secure 5 stamps from different founders in the Startup Village to be in with a chance of winning a prize. 
  • Connected Britain 2024 After Hours – Join us at the end of Day 1 (11 Sep) at The Fox, ExCeL for a night of relaxed networking at Connected Britain’s official afterparty.





Startup Plus Package: £1,500

  • Enhanced Exhibition:2mx1m exhibition stand  with Graphic Backboard.
  • Pod Placement: Strategic location for maximum visibility and engagement.
  • Full Access Networking App.
  • Exclusive access to the 'Investor's Lounge'.
  • Ability to book private 1- 1 meetings with investors.
  • Graphics: Inclusion of back panel graphics.Onsite Signage: brand display at the event.
  • Power Supply: Facilities for device operation and product demos.
  • Editorial Start-up Story: Feature in a dedicated article as part of the start-up story editorial.
  • Live Pitching Slot: Opportunity to present innovations on the startup stage.
  • Staff Passes: Networking opportunities for your team.
  • Guest Passes: Invite key stakeholders to the event.



Standard Startup Package: £100

  • Exhibition Pod with Graphic Backboard: 1mx1m space for attendee engagement with company graphics.
  • Networking App.
  • Access: Digital presence in the exhibitor directory with in-app engagement features.
  • Branding - Website: Boosted online presence and early exposure.
  • Social Media Post: Broadened reach via a post on Total Telecom LinkedIn.
  • Staff Passes: Networking opportunities for your team.
  • Guest Passes: Invite key stakeholders to the event.
  • Live Pitching Slot: Opportunity to present innovations on the startup stage.



VC & Angel Investors

  • FREE ticket : Full 2-day access to Connected Britain 2024, 11-12 Sep.
  • Pre-bookable tables in the Investors Lounge (contact Katie.Dudney@totaltel to register for the Investors Lounge).
  • Venture content, Tech content & Telecom content from industry experts.
  • Free entry to the Connected Britain 2024 Afterparty (11 Sep).





For more information on exhibiting in our Startup Village contact or




Cheryl Cheong
+44 (0) 208 164 3016





Kerry Merritt
+44 (0) 208 164 3033





Kieran Murphy
+44 (0) 208 164 3075