Emma-Louise Munro Wilson | Director of Digital
ImpactMatch

Em Wilson, Director of Digital at ImpactMatch, is a highly accomplished content marketing strategist with a reputation for delivering standout results - even in challenging, declining markets. With a sharp focus on data-driven decision-making, she blends insight and creativity to shape brand positioning, build executive thought leadership, and drive high-performing sales enablement strategies.

Em has partnered closely with C-suite leaders across FTSE 100 and Fortune 250 companies, helping them tell stories that resonate, differentiate, and deliver measurable commercial impact.

Overseeing a global portfolio of 1,000+ content projects, she brings deep expertise in managing complex stakeholder environments, risk mitigation, and resource optimisation - ensuring quality, consistency, and strategic alignment at scale. Recognised among the Top 1% of global marketing influencers on LinkedIn, Em’s work is widely referenced as best practice across the industry, with a track record of shifting perceptions, building authority, and driving growth.