Annie Hind is a forward-thinking leader in the digital business landscape, serving as Digital Business Platform Lead for Business and Commercial Banking at Lloyds Banking Group. With a proven track record of driving innovation and transformation in the financial sector, Annie is at the forefront of the digital economy. She brings deep expertise in aligning business strategy with technology to deliver cutting-edge digital platforms that enhance customer experience and operational efficiency. Her leadership has been instrumental in launching mobile-first onboarding and servicing journeys, and embracing the opportunity of AI-powered solutions. A passionate advocate for responsible business, Annie has championed sustainability and inclusion and looks forward to sharing her journey and the practical steps to achieve cut through in a competitive space.