Lucas Alvarado is a Digital Project Manager and Web Platform Owner at Nationwide Transport Services, where he leads the strategy, stability, and growth of multi-brand, revenue-generating web ecosystems across the logistics and transportation industry. His work sits at the intersection of AI discovery, technical SEO, digital infrastructure, and data-driven customer acquisition. Lucas specializes in turning websites into reliable revenue systems by improving lead pipelines, analytics, platform security, and AI-readiness. He has led initiatives to prevent lead loss, modernize reporting from traffic metrics to revenue attribution, and prepare organizations for the shift from traditional search to AI-driven discovery. He is a national conference speaker who has presented at WordCamp and technology events, sharing practical insights on web platforms, AI visibility, and digital strategy. Lucas is passionate about helping organizations build the technical and digital skills needed to compete in an AI-driven economy.