Rolf Thomke | Head of Digital Distribution Europe
Singapore Airlines Limited
Rolf Thomke brings 25 years with Singapore Airlines, including 16 years pioneering eCommerce and digital marketing across Germany and Europe. Since 2024, he leads Digital Distribution for Europe, orchestrating indirect eCommerce channels, NDC technology adoption, and genAI coordination to architect and implement AI-powered commerce solutions. His career spans building Europe's digital marketing operation from the ground up, consistently creating first-of-their-kind roles while leading multinational teams. Core focus: transforming premium air travel sales, marketing and distribution through technology, with a focus on both customer value and business value. Always Frankfurt-based, with strategic oversight across European markets and deep expertise in transforming a sales organisation far away from the Headquarter into the Tech-first era.
Appearances:
WAF Day 2 @ 16:10
How are airlines and their partners are reshaping distribution, retail and the commercial landscape for the modern world
- What role will AI play in offer creation, pricing, merchandising and servicing over the next five years?
- Where are airlines seeing the greatest commercial returns from NDC, dynamic offers and modern retailing?
- Has the industry moved beyond simply implementing NDC to delivering genuine retail transformation?
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