· Should airlines leave generic points systems behind in favour of tailored rewards and exclusive events?
· What role will AI, data analytics, and behavioral insights play in shaping NextGen program experience and offerings?
· Unpacking how airlines can use gamification tactics to both engage members and capture data to inform future offerings
· How can airlines use AI to insert personalisation at each digital touchpoint?
· Ensuring that customers can trust the airline with their data, e.g. through communicating fraud prevention methods