Ricky Horwitz | Global Head of Sales, GSP - Travel, Ticketing & Lodging
Allianz Partners

World Aviation Festival Day 2 @ 15:00

Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

• What’s the right balance between yield optimisation and affordability in an increasingly dynamic and personalised pricing environment?
• How are we adapting forecasting to respond to volatile demand, compressed booking windows, and growing capacity?
• What role will offer-order transformation play in enabling true commercial autonomy and modern retailing models?
• Exploring how Gen AI is supporting decision-making and revenue optimisation
• With increased regulatory oversight, how can airlines maintain pricing transparency, enhance ancillaries, and strengthen customer trust?

Heike Birlenbach, CCO, SWISS International Air Lines

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Heike Birlenbach / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Heike Birlenbach, CCO,
SWISS International Air Lines

Heike Birlenbach is the Chief Commercial Officer at Swiss International Airlines in Switzerland since January 2024. She manages Brand and Product Experience, Network Management, Revenue Management, Sales, and Marketing for the airline. Previously, Heike held the position of group-wide responsible...

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Onur Dedekoylu, Chief Commercial Officer, Pegasus Airlines

Ricky Horwitz, Global Head of Sales, GSP - Travel, Ticketing & Lodging, Allianz Partners

Lukas Johnson, CCO, Breeze Airways

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Lukas Johnson / Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Lukas Johnson, CCO,
Breeze Airways

Lukas Johnson is the Chief Commercial Officer at Breeze Airways. With over 14 years in senior aviation leadership at Allegiant Air and other carriers, Lukas has extensive experience in revenue management and network planning, having launched more routes during that time than anyone else in the...

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Sophie Dekkers, CCO, easyJet

World Aviation Festival Day 3 @ 11:45

Panel: How can reward customisation lead to emotional connection and repeat business?

Manuj Kumar Jain, Head of E-Commerce, Air India

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Manuj Kumar Jain / Panel: How can reward customisation lead to emotional connection and repeat business?

Manuj Kumar Jain, Head of E-Commerce,
Air India

Manuj is Head of E-commerce at Air India. He is a core member of the Air India transformation team. Prior to Air India he has worked at Tata Group Strategy team and McKinsey India. Over the last two decades he has been associated with strategic transformation of India’s aviation sector with...

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Ricky Horwitz, Global Head of Sales, GSP - Travel, Ticketing & Lodging, Allianz Partners

Moderator: Harald Deprosse, Partner, Envolved GmbH

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Harald Deprosse / Panel: How can reward customisation lead to emotional connection and repeat business?

Harald Deprosse, Partner,
Envolved GmbH

The internationally experienced Industrial Engineer started his professional career at Roland Berger Strategy Consultants. After six years he joined Lufthansa in 1999, where he held various top management positions within the airline. In 2011 he took over responsibility for Miles &...

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Shefali Higgins, Head of Member Engagement, Skywards, Emirates

Eric Tanner, Vice President Commercial, Flair Airlines Ltd