Bryony Macdonald | Head of Partner Success, UK
Klarna

Bryony Macdonald - Head of Partner Success UK, Klarna

Bryony Macdonald is Head of Partner Success UK at Klarna, where she leads partnership management across the travel and distribution sector, working with airlines, online travel agents and distribution platforms to embed flexible payment solutions into the booking journey. She is responsible for ensuring Klarna's travel partners can turn payment flexibility into a commercial lever.

Over more than five years at Klarna, spanning both North America and the UK, Bryony has built deep expertise in forging strategic partnerships that drive mutual growth across the travel and distribution ecosystem. Her cross-market experience gives her a practical view of how payment innovation plays out differently across booking channels, currencies and regulatory environments, and what it takes to make a partnership work commercially on both sides.