Doug Roerden | Vice President for User Experience Design
Fidelity Investments

Doug Roerden, Vice President for User Experience Design, Fidelity Investments

Doug Roerden is Vice President for User Experience Design at Fidelity Investments, where he joins business, technology, and design partners to lead the customer experience for financial services. With over 20 years pursuing user experience strategy, his practice spans personal computing through today's digital worlds for non-profit, education, government, and startups through Fortune and Global 500 companies. Doug holds a Bachelor of Music in Jazz Composition & Arranging from Berklee College of Music and is on a mission to make things more intuitive for whomever, whatever, wherever, and whenever.


Wealth 2.0 day 1 @ 13:20

Panel discussion: Engaging your future consumer with financial planning: What must be done today?

  • Understanding the next generation of customers: How do they behave and what do they want from their investments?
  • How are companies preparing to engage millennials and generation Z investors?
  • Which channels should firms be present in to accurately attract new investors?
  • Social media and customer engagement: How active should you be?

Wealth 2.0 day 1 @ 14:30

How why’d is your customer experience gap?

  • Learn how to narrow the gap between your customers and your organization by gaining and maintaining their perspective over yours
  • Understand why they engage your products and services over why you provide them
  • Applicable knowledge to ensure your organisation embraces the big picture, from the most important perspective, first

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