19 - 21 September 2006, Disneyland Hotel, Hong Kong
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Conference programme       


Day One Tuesday 19 September 2006
Day Two Wednesday 20 September 2006
Day Three Thursday 21 September 2006: Post Conference Masterclasses

last modified: 03/11/2006 10:09:15 (GMT)

Day One Tuesday 19 September 2006
09.00Opening Remarks
 
John Tanner, Global Technology Editor,
Telecomasia, Hong Kong

09.20Opening keynote
 
Rajesh Sawhney, President,
Reliance Entertainment, India

THE BIG PICTURE
09.50Opportunities and challenges for global entertainment business
  • Current state of the Asian and global digital entertainment market
  • Defining the size, the customer set, the customer needs/wants in the Asian market
  • Industry response to consumer demand; defining the business model
 
Laurie Patten, Senior Consultant,
Spectrum Strategy Consultants, Hong Kong

10.20Coffee Break
 
VIDEO
10.50On-Demand, Broadband or IPTV movies & television; What’s the winning model?
  • Boosting the role of the home computer for entertainment
  • The broadband connected computer as an alternative entertainment hub in the home 
  • How to embrace a new kind of creative partnership with the audience
  • How broadcasters–in a world of digital choice-keep excited consumers about their offerings
 
Jessica Kam-Engle, VP Marketing & Sales,
Celestial Movies Channel Ltd, Hong Kong
John Vamvakitis, VP, Acquisitions & Programming,
ESPN Star Sports, Singapore
Lanny Huang, General Manager, Playboy TV Asia and Japan,
Playboy Entertainment Group Inc, Hong Kong
Ross Pollack, SVP, Distribution, Asia,
Sony Pictures Television International, Hong Kong
Moderator:
Anne LeBoutillier, General Manager, Telecoms & Media,
Terrapinn, Singapore

11.40Mobile music: Radio, downloads, subscriptions & ring-tones
  • What are the exciting applications for mobility music
  • What is perfect consumer experience?
  • Exploring new business models to navigate the digital landscape
 
Ian Chapman-Banks, VP, Motorola Asia Pacific & GM, Marketing and Business Development, North Asia, Mobile Devices,
Motorola, Inc., China

12.10Mobile video, the Holy Grail?
  • Fact vs. Fiction: the state of the technology and market
  • Is film and TV finding a lucrative space on mobile phones?
  • What is the reaction of the markets
 
Juha Lipiainen, Director, Strategy & Business Development, Multimedia,
Nokia, Finland

12.40Lunch
 
MUSIC
14.20Music industry - From digital downloads and subscriptions to mobile music & digital and internet radio
  • Music is available to the consumer, all over, all the time.
  • What will digital radio mean?
  • What about all those music channels on satellite, cable and mobile?
  • What are the different ways in which the consumer will access music in the future?
  • And will they be willing to pay for it at acceptable levels to sustain the industry?
 
Richard Robinson, CEO,
Dada Mobile Asia, China
Richard Mergler, CEO,
Mirror Image International Holdings, Australia
Margot Daly, CEO,
Music Choice, UK
Ken Cheung, VP, New Media & Business Development,
Warner Music Group, Hong Kong
Moderator:
Rob Pait, Director of Global Consumer Electronics Marketing,
Seagate, USA

15.10Speed Networking

 We’ve taken the headache out of networking! Meet the key players in your industry in a brief but fun environment. You’ve learned about strategic opportunities and this is your chance to strike up valuable one to one meetings with your prospects. Through a rotating cocktail table format you can now gain personal introductions to the decision makers who are your potential clients and partners. Bring plenty of business cards along for a fast and furious interactive session!

 

 
15.40Coffee Break
 
16.10Digital Storage and On-Demand World
  • Market moving forward: storage enables many new business and consumer usage models
  • How can companies leverage the value of storage in the new digital economy?
  • What can be expected from the continued evolution of the hard drive?
 
Rob Pait, Director of Global Consumer Electronics Marketing,
Seagate, USA

DRM & PIRACY
16.30New digital content distribution models and the DRM issues involved
  • In Asia and elsewhere, the piracy problem continues unabated
  • Music and film continue to be "borrowed" with relative impunity by individuals What does the future hold?
  • What is the winning model for protecting intellectual property?
 
Ron Wheeler, Senior VP Content Protection,
Fox Entertainment Group, USA

17.00Closing Remarks Day 1 & Networking Cocktail @ Sea Breeze Bar

 
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Day Two Wednesday 20 September 2006
09.00Opening remarks
 
Christopher Slaughter, Managing Director,
Asia Pac Vision, Hong Kong

09.10Keynote: Is content or consumer king? How new media platforms will impact the media industry
 
Steve Macallister, Senior VP and Managing Director,
Buena Vista International Television (Asia Pacific), Hong Kong

GAMES AND HOLLYWOOD
09.40GAMES and the “Long Tail”
  • Entertainment is no longer linear. Broadcasters are thinking already in terms of broader life cycle of a show – how it will play on TV or PC, in a game or in a handheld device
  • Integration or games with movies and TV
  • What is the right pricing model for licensing - How much is Spiderman worth?
 
Steven Frank, Director of Business Development,
THQ Wireless, Singapore
Paul Yuen, CEO,
Vaka Technology Limited, Hong Kong
Moderator:
Rico Camus, AVP, Licensing and Syndication,
ABS Interactive, The Philippines

10.20Coffee Break
 
ADVERTAINMENT
11.00The fusion of marketing, entertainment and content - Film, TV, Music & Games
  • The industry is now experiencing its first steps in the fusion of marketing, entertainment and content.
  • Concepts in branded & integrated entertainment
  • Opportunities and challenges of advertising whether delivered via movies, TV, games, news or even as a function of the communications device itself
  • What is the future of integrated media?
 
Matt Rotondo, Business Director,
Proximity, Hong Kong
Sean Rach, Managing Director,
Ogilvy One Worldwide, Hong Kong
Adam Good, President, Greater China,
Tribal DDB Worldwide, Hong Kong
Chantal Payette, Founder & President,
Whatever Media Inc, Canada
Moderator:
Christopher Slaughter, Managing Director,
Asia Pac Vision, Hong Kong

11.40CNBC New Media Strategy - A case study
  • What do customers want? – What is the impact of new media in CNBC’s traditional audience
  • CNBC goes mobile: model and take up of CNBC content on mobile phones
  • CNBC’s strategy – Pioneering business models that drive growth
 
Jeremy Pink, President and Managing Director,
CNBC Asia, Singapore

DISTRIBUTION & DELIVERY
12.10Satellite & DTH – How satellite service is responding to the request of delivering richer content
  • There is a tremendous growth surge for interactive content applications, ushering in a convergence of communication technologies: how significant will the satellite technology play in new digital landscape?
  • What are the satellite technological demands that are surfacing and which products and services are needed to successfully sustain a market-focused business?
  • What business models are showing the most profitable promise?
 
Bill Wade, Deputy CEO,
AsiaSat, Hong Kong
Thomas Choi, CEO and Co Founder,
Asia Broadcast Satellite Limited, Hong Kong
Moderator:
Anne LeBoutillier, General Manager, Telecoms & Media,
Terrapinn, Singapore

12.40Lunch
 
14.00IPTV and Internet TV in CHINA
  • Deployment of IPTV in China
  • Regulatory issues, P2P considerations
  • Future challenges in service delivery
 
Hou Ziqiang, Chief Technology Adviser,
China Netcom, China

14.40Digital Home and the Telco role in India
  • Telco as a full communications, entertainment and video provider, a service that was waiting to happen.
  • What will the process of the rollout look like?
  • What will the Telco-IPTV timeline with the consumer look like?
 
Sujata Dev, CEO and Managing Director,
Time Broadband Service Ltd, India

15.20HKBN: Empower Passion for Knowledge
  • Empower: 1GBps to the home Metro Ethernet infrastructure, Reverse Digital Gap
  • Passion: "bb100" Liu Xiang commercial, no limits...inspiration for everyone
  • Knowledge: Telecoms is more than just communications, it is about knowledge
 
NiQ Lai, Chief Financial Officer,
City Telecom (Hk) Ltd / Hong Kong Broadband Network Ltd, Hong Kong

15.50Coffee Break
 
THE FUTURE: COOL STUFF IN THE PIPELINE
16.20The digital home from the Set-Top box, PC entertainment server to broadband internet and wireless connectivity
  • Fact vs. Fiction: the state of the technology and market
  • Bringing together people, places and – most importantly – access to content, wherever and whenever
  • What customers want? Instant gratification, intuitive to use technology and choice of device
  • What to expect in the next 12 months: cool stuff in the pipeline
 
Stephanie Silvester, Digital Home Brand Manager,
Intel Asia Pacific, Hong Kong

16.50The future of WiMax and mobile broadband
  • End users are increasingly demanding that broadband services be mobile, ubiquitous and personalized
  • What are the latest developments on WiMAX
  • What is the estate of the deployment of mobile broadband
 
Ferrie Hu, Chief Scientist,
China Motion, Hong Kong

17.15Closing Remarks
 
Register Now!

Day Three Thursday 21 September 2006: Post Conference Masterclasses
08.30Registration
                                   
Lunch and tea breaks will be served at appropriate times

Masterclass A    
Measuring Advertising in the Digital Economy

 

Masterclass B
The IPTV transformation of Telcos


Today’s audience is highly fragmented, and the tracking methods that media firms have relied on over the past 40 years are obsolete, ineffective and prone to error. How will brands and media companies measure the effectiveness of advertising on new media? This practical and interactive workshop, led by expert practitioners, will address the key issues related to measuring up the effectiveness of advertising in new media.

Participants will walk away with a clear idea of the methods used for measuring the effectiveness of the message delivered to consumers through new media.

The theoretical opportunities will be contrasted with real-life applications, with focus on the need to generate commercial messages more appealing to the right niche of the market.

This Masterclass will cover the following hot topics

  • How media players measure the effectiveness of advertising using new media consumer touch points: Mobile, Internet, In-Games ads
    Steve Garton, Director of Media Research
    Synovate, Hong Kong

  • What Asian brands are facing when advertising using new media?
    Eddie Ngan, Associate Director
    Mindshare Interaction, Hong Kong

  • Shift of advertising dollars from traditional media to new media with a specific view to trends in Asia.
    Eddie Ngan, Associate Director
    Mindshare Interaction, Hong Kong

Delegates will be given the opportunity to explore the ways and methods to quantify the number of “eye balls” reached by new media.

Who should attend:

  • Sales teams of media conglomerates looking into new media
  • Advertising agencies
  • Content producers looking for ways to generate revenue though advertising
  • Marketing and Brand directors
  • Media agencies

 


In the current scenario of declining voice revenue and greater competition from cable companies, telecommunication service providers see IPTV (Internet Protocol Television) as a way to both combat market competition and to increase their bundled services offering for revenue growth.

The technology promises to transform television, and to re-energize telcos by reducing customer churn and introducing new revenue streams.

Analysts are forecasting an increase in the number of IPTV subscribers to more than 25 million, resulting in a revenue of US10 billion by 2010. (Informa, August 2005). The interesting mix of technology improvements, consumers’ familiarity with internet and changes in intellectual property rights makes telcos and Internet service providers see IPTV as a way to extend the reach of broadband and to deliver value-added services.

Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises to simplify.

This Masterclass examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive reactions to IPTV.

The Masterclass explores and provides answers to- the following questions:

  • What is convincing companies to add IPTV to their portfolios?
  • IPTV and telcos, what are the best practices?
  • Best IPTV solutions and market trends?
  • What is the successful IPTV value proposition and what are the implementation challenges?
  • How will cable and satellite respond to IPTV?

Who should attend:

• Telecommunication service providers
• Content providers
• Broadcasters
• Vendors:

Your Masterclass leaders:

Rajesh Sawhney
President
Reliance Entertainment, India

Alita Wong
VP for New Media
Broadband Network Systems Ltd
Hong Kong

 

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