Ryan Chilton | General Manager
Digital Surfer

Ryan Chilton is the General Manager of Digital Surfer, one of Australia's most awarded search marketing agencies. A two-time winner of the APAC Search Awards Emerging Talent Award, Ryan has played a key leadership role in developing award-winning digital marketing campaigns, including the internationally recognised campaign for Plus One Vet.

With a background spanning SEO, digital strategy and business growth, Ryan now leads Digital Surfer's specialist team, helping businesses across Australia navigate an increasingly competitive digital landscape. His passion lies in turning complex digital marketing strategies into practical advice that helps businesses attract more customers, build stronger brands and achieve sustainable growth.

Having studied in both Australia and the United States, Ryan brings an international perspective and years of hands-on experience helping veterinary practices and healthcare businesses grow through effective digital marketing.

Join Ryan for practical insights into what's working in digital marketing today, or visit the Digital Surfer stand for personalised advice on how your practice can strengthen its online presence and continue to level up.

Appearances:

Day 1 @ 13:30

Digital Marketing for Vet Clinics: Navigating AI in Search

● How AI is reshaping the way pet owners search for and choose a vet

● The most effective marketing strategies to grow a vet clinic today

● Why proven SEO fundamentals still win, even as AI reshapes search

● How to stay visible and stand out in an increasingly competitive local market

Search is changing, but the fundamentals that grow a vet clinic haven't. Pet owners are starting to ask AI assistants like ChatGPT and Google's AI Overviews for recommendations, yet the clinics showing up in those answers are the same ones doing the groundwork right: strong local SEO, a well-built website and a genuine presence in their community. In this session, Ryan Chilton shows how proven strategies remain the foundation of visibility in an AI world, and how to build on them rather than chase the hype.

Drawing on the award-winning campaign that earned a Brisbane vet clinic a more than 800% return on investment and took home Best Local SEO Campaign at the 2024 APAC Search Awards, Ryan will break down what actually works: localised web design, search engine optimisation and paid ads, and how these same foundations set your clinic up to be found however people search. Expect practical, no-jargon steps that practice managers and clinic owners can apply straight away to strengthen their online presence and continue to level up.

Ryan Chilton, General Manager, Digital Surfer

last published: 21/Jul/26 02:25 GMT

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