Rachel Zhao | CEO
Woofya

Rachel Zhao is the CEO and Co-founder of Woofya, a digital platform reshaping post-consult care in the veterinary and pet care industry. She brings a strong background in digital marketing, automation, and data strategy, with proven experience scaling technology platforms and driving market expansion across the Asia-Pacific region. Before founding Woofya, Rachel delivered data-driven consulting for universities and EdTech. Rachel also led the design, market validation, and go-to-market strategy for innovative digital products that improved customer loyalty and operational efficiency in the healthcare industry. At Woofya, she’s combining her expertise with a passion for pets to help clinics improve client adherence, save time, and deliver better outcomes for their patients and owners.