Georgia Marsden is an MBA-qualified veterinary entrepreneur, Registered Veterinary Nurse (UK/AUS), and nationally recognised speaker redefining what modern veterinary leadership looks like. As CEO and Managing Director of three independent hospitals, Brisbane Water Veterinary Hospital, Leslie Street Vet Clinic, and Blueridge Animal Hospital, Georgia leads a rapidly growing multi-site group in NSW. Under her leadership, these practices have achieved significant revenue growth, industry recognition, and a reputation for delivering high-quality, accessible care without compromising team wellbeing. With over a decade of experience spanning clinical nursing, business strategy, and operations, Georgia brings a rare dual perspective, combining frontline clinical understanding with advanced commercial acumen. She is known for building psychologically safe, high-performing teams, implementing scalable systems, and challenging outdated norms that contribute to burnout within the profession. Georgia is a passionate advocate for the evolution of veterinary nurses and technicians, championing expanded capabilities, leadership pathways, and greater recognition within the industry. Her work sits at the intersection of business, healthcare, and human behaviour, focusing on sustainable practice models, ethical decision-making, and reshaping client expectations in an increasingly complex and corporate-driven landscape. A winner of the 2024 Local Business Award and a multi-year finalist, Georgia’s clinics are deeply embedded in their communities, known for their compassionate approach and commitment to care within clients’ means. Through her speaking, Georgia delivers bold, practical insights on leadership, culture, financial sustainability, and the future of independent veterinary practice, challenging the profession to think bigger, lead better, and create workplaces where both people and patients thrive.
The traditional hierarchy of veterinary practice is no longer fit for purpose, and veterinary nurses are at the centre of its disruption. This session challenges long-held assumptions about the role of veterinary nurses and technicians, arguing that underutilisation of this workforce is not just inefficient, but a direct contributor to burnout, workforce shortages, and poor retention across the industry.
Drawing on my experience as a veterinary nurse turned MBA-qualified business owner operating multiple hospitals, I explore what happens when nurses are empowered beyond task-based roles into positions of clinical responsibility, operational leadership, and even practice ownership, an uncommon but rapidly emerging model.
This is not about replacing veterinarians; it is about redefining teams. When nurses are trained, trusted, and strategically integrated, practices become more efficient, more profitable, and more sustainable.
We will unpack the real barriers, cultural, educational, and regulatory, that continue to limit progression, and outline practical, scalable strategies to elevate nurses within your business.
If we are serious about addressing the mental health crisis in veterinary medicine, we must rethink how we structure our teams.
The future of veterinary care is not hierarchical, it is collaborative. And it starts with fully utilising the people we already have.
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