Savvy Enrichment

Startup

Savvy Enrichment is a science-led platform helping people give their animals a better life—through enrichment, mental stimulation, and meaningful connection. Founded by Dr Katie Hankins, a veterinary behaviourist with over 30 years of experience, Savvy Enrichment brings evidence-based animal welfare into everyday homes. We believe enrichment is not a luxury—it’s essential for physical health, emotional wellbeing, and behaviour. Our platform provides: Practical, easy-to-follow enrichment activities Personalised recommendations for different species and lifestyles Tools to build stronger human–animal relationships Guidance grounded in behavioural science and welfare best practice From dogs and cats to birds, small animals, fish, and beyond—we are building a world where no animal is excluded from enrichment. Savvy Enrichment is currently launching globally, with early users joining as founding beta members to help shape the future of animal wellbeing.