Marta San Román | Directora General
AFEC

Marta San Román has over 30 years of international experience in marketing strategy, innovation, product management, communications, sales and business development in mature and emerging markets for diverse industries and organizations, including Fortune 100/500 and large cooperatives, in sectors related to electronics, HVACR, solar thermal, energy efficiency, etc. Marta has a BS in Physics and is currently the Director General of AFEC, the association of HVAC equipment manufacturers in Spain, where she can develop her passion for sustainability and energy efficiency for comfort, indoor air quality and environmental health in a decarbonized society.