Xuan-Zheng Goh | Director of Product, Marketing & Communications
Smart Europe

Xuan-Zheng Goh is an automotive professional with deep expertise across product and mobility ecosytems, building a career around connecting design, engineering, and technology with strong customer appeal. Since January 2026, he is Director - Product, Marketing & Communication at smart Europe, responsible for bringing together multiple departments together in one integrated, high performing team where product management, marketing strategy, communications, media relations and partner storytelling are treated as an integrated value chain. 2026 will see the reveal of the smart #2 as the brand returns to its 2 seater roots. He joined smart Europe in October 2022 as Head of Product Management, responsible for carline product, connectivity, charging, market intelligence, and launch planning. Prior to this he worked at Kia Europe in product roles responsible for the planning and marketing of current Kia models, both EV and ICE. He previously spent nearly 12 years at Jaguar Land Rover based in their global headquarters in the UK, working mainly in product marketing, but with stints in Overseas sales operations, and Global Franchising. A passionate automotive enthusiast, he has a natural interest and curiosity in the automobile especially during this period of disruption of powertrain, software, and advanced driving systems.