Conference theme 07

Brand and guest experience

How arrival, spatial planning, finishes and lighting communicate a brand's personality.

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Brand and guest experience
What we will explore

Design that tells a story

How every touchpoint, from arrival to the smallest detail, shapes how guests feel about a brand.

  • Translating brand values into physical space
  • Designing the arrival experience
  • Sensory design through light, scent and sound
  • Consistency across properties without sameness
  • Understanding how guests respond
Who it is for

Made for

  • Brand and marketing leaders
  • Interior designers
  • Hotel operators
  • Guest experience managers

The full programme and speakers will be announced closer to the event.

Next theme: Back of house
15 & 16 September 2027

Join the conversation

Free conference sessions across two theatres at ICC Sydney. Register for your free pass.

Register free All themes

Where & when

ICC Sydney Exhibition Centre
Darling Harbour, Sydney

Wednesday 15 September 2027
Thursday 16 September 2027

Information

Sponsor & exhibit

Sponsorship enquiries Matt Gatfield Matthew.Gatfield@terrapinn.com
Sponsorship enquiries Laura Ward Laura.Ward@terrapinn.com

Speaking & marketing

Speaking enquiries Katarina Mesarovich Katarina.Mesarovich@terrapinn.com
Marketing enquiries Lilly Roessen Lilly.Roessen@terrapinn.com

Co-located with NoVacancy

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