Conference theme 06

Boutique and lifestyle

Creating a strong sense of place and interiors that set boutique and lifestyle properties apart.

Boutique and lifestyle
What we will explore

Character over sameness

How independent and lifestyle properties use design to stand out and build loyalty.

  • Building a sense of place through local craft and art
  • Designing for social media without chasing trends
  • Adaptive reuse and heritage buildings
  • Small spaces done well
  • Great design on an independent budget
Who it is for

Made for

  • Independent owners and operators
  • Interior designers
  • Developers
  • Brand managers

The full programme and speakers will be announced closer to the event.

Next theme: Brand and guest experience
15 & 16 September 2027

Join the conversation

Free conference sessions across two theatres at ICC Sydney. Register for your free pass.