Tasneem Taherali is a results-driven global tech marketing leader with a career spanning the UK, North America and the Middle East. With deep expertise in brand and product marketing, she has led go-to-market strategies and brand narratives for fintech leaders including Intuit QuickBooks and ADP. Now based in Dubai, Tasneem partners with startups and scale-ups to drive adoption, build category presence and accelerate growth in competitive markets. She also serves as Marketing Director for Women in Tech UAE and mentors emerging founders through Ignyte, championing innovation, inclusion and business impact.