Stephanie Griffiths | CMO
Ffyn

Stephanie Griffiths is a digital transformation expert, with +15years in start-ups,
established businesses and as a NED.
#Entrepreneur #Digital #UX #Funds #ImpactInvesting #InclusiveFinance
Making Digital Transformation happen for #AssetManagers and #InstitutionalInvestors at
Myfundmatch.com through Design Thinking, Quick prototyping, Growth hacking, and Creativity.
Her personal interest is to improve the allocation of capital for long-term, sustainable value
creation.
Whilst working in digital and R&D at Connectworld (Havas), Saatchi & Saatchi, Egg Bank and
Vodafone she developed a deep interest in mobile-led innovations. She established her own
consultancy // AlienorStudio.com // in 2011 and led innovation and prototyping to help
businesses such as Wunderman, Iconmobile, BNP Paribas, Labelux, Foresight Factory, Daily Mail
Group to grasp the business opportunity of data and digital. Through Design Thinking & agile
methodologies she embeds digital into companies' DNA and converts staff into " Digital
Intrapreneurs".
After gaining funding from a leading international bank (series A completed in December 2017),
she is a founding member of Myfundmatch management team, working alongside Richard Jones
(CEO) and Rodrigo Eliseu (CTO) on the first Fund Information Network using social, mobile,
analytics, cloud (SMAC) to boost operational efficiencies, data quality and engagement
between Asset Managers & Institutional Investors.
Working in Fintech, led her to coach MBA students from ESADE Business School (Barcelona) in
Digital & Entrepreneurship since 2016. She is also passionate about helping young children use
design & technology, working with the London Design Museum to mentor secondary school
students. She previously volunteered for ‘Apps for Good’ and the Mozilla Ignite Challenge,
winning the ‘Start up category - Apps for Good’ at the Mobile Innovation Award in 2014.
Stephanie is a regular speaker at industry events (Fund Forum Berlin 2018, World Travel Market,
Airports Council International, Mobile Marketing Association etc.) and at Corporate Conferences
focusing on digital, innovation and change management.
Stephanie served on Boards as Non Executive Director (NED) including; the Mobile Marketing
Association and Visit Britain, advising on digital, mobile & social media during the 2012 Olympics.