George joined Aberdeen Asset Management 2013 and spent two years on the graduate scheme rotating round the business in Edinburgh, London, Zurich and Philadelphia. Upon completion of the graduate scheme, George joined a small team to build Aberdeen’s Direct to Client retail capability within Distribution. George has led in the launch of an in-house investment proposition, a backbook migration programme, and a soon-to-be launched Direct to Client proposition, as well as playing a key role in discussions with strategic partners. His role focuses on strategy and proposition development.