Derek Gibson is a Business Analytics manager for Wells Fargo Wealth and Investment Management Analytics. Derek’s team supports business strategy and decision making by providing customer insights and trends by using numbers and statistics. He has created a suite of analytics tools supporting the life stages of relationship management from beginning to end, providing analytics for new relationships and building greater understanding of consumer behavior when choosing to switch providers. Through his 20+ year career with Wells Fargo, Derek has built expertise from back room operations to the front office, with experience in retirement, trust operations, finance, marketing, and client analytics. His specialty is bringing together business knowledge, consumer behavior and applying data science to discover opportunities. He is a Certified Retirement Planning Specialist (CRPS), a Certified Retirement Counselor (CRC), and has held positions in mutual fund sales as a licensed Financial Advisor (Series 6 and Series 63 licenses). Derek also serves on the Wake Forest University MS Business Analytics advisory board and is a frequent speaker to the next generation of data scientists on the trends and needs in the business world.