Warner Siebert | Chief Revenue Officer
ColdTrack

Warner Siebert is a serial entrepreneur and revenue strategist with deep expertise in foodservice technology. As Chief Revenue Officer at ColdTrack, he leads all revenue-generating functions, including sales, marketing, partnerships, and go-to-market execution.

Prior to ColdTrack, Warner served as SVP of Market Adoption at Sysco and SVP of Sales & Marketing at CAKE hospitality technology, where he scaled revenues from $750K to $40M+ by transforming traditional sales models into a tech-driven sales system. Earlier in his career, he was Co-Founder & CEO of BuzzTable, backed by Microsoft Ventures, which was acquired by Sysco in 2013 and integrated into the CAKE platform. Warner was also the Co-Founder & CEO of Good Day, a venture-funded wellness beverage brand, which was acquired by Terrersana Cannabis Holdings in 2020.

A Denison University graduate, Warner has been recognized with an Under30CEO Award and has built marketing strategies for iconic brands like Mercedes-Benz and Fast Company.

Appearances:

Day 1 (May 20th) @ 13:15

From vendor to partner: rethinking the role of your last-mile carrier

As customer expectations rise and delivery becomes a direct extension of the brand, shippers are rethinking the role of their last-mile partners. Regional carriers are no longer just filling gaps in coverage, they’re emerging as strategic partners and helping brands to solve complex operational challenges, improve performance, and co-create new delivery solutions.

In this session, we’ll explore how leading shippers are building smarter multi-carrier strategies, what separates transactional vendors from true partners, and why performance, reliability, and alignment (not just cost) are driving carrier decisions. Hear firsthand how brands are leveraging regional carriers to deliver better outcomes, stronger relationships, and more resilient last-mile networks.

Moderator: Adam Bryant, CEO, Jitsu