Wally Shaw | CEO
Red Stag Fulfillment

Wally, CEO of Red Stag, is an accomplished executive with a strong track record of driving growth, operational excellence, and strategic transformation across the consumer goods and retail sectors.

Prior to Red Stag, Wally was the General Manager of the Invisible Fence® Brand at PetSafe Brands, where he led a 50-year-old direct-to-consumer business. There, he focused on enhancing brand presence, elevating the customer experience, and improving operational efficiency and cost-effectiveness.

Previously, Wally held Chief Operating Officer roles at Canidae Pet Food and Zarbee’s Naturals. In these positions, he oversaw all operational functions—including planning, manufacturing, procurement, logistics, warehousing, customer service, IT, and quality. He played a key role in both a strategic merger and a successful exit to a strategic partner, while managing day-to-day operations and capital investments.

Prior to his role at Zarbee’s, Wally spent 18 years at Philips Electronics in progressively senior leadership roles. His tenure included serving as General Manager of Philips Canada, Global Head of Business Process, and Head of Operations & Supply Chain for the Americas within the Consumer Products division. His global experience spans five countries, giving him deep expertise in consumer-packaged goods and retail operations.

He holds a Bachelor’s degree in Logistics and Transportation from the University of Tennessee, Knoxville, and completed the Executive Development Program at the Wharton School of the University of Pennsylvania.

A proud Tennessee alum, Wally enjoys fall football Saturdays cheering on the Big Orange. Go Vols!